Latest Posts

May 26, 2017

LinkedIn Networking: How To Create and Manage Professional Relationships Online


LinkedIn has become one of the world’s largest platforms connecting millions of professionals. Through LinkedIn networking, professionals are now building online relationships that are transforming business success.

Building and managing LinkedIn connections appropriately will highly determine how successful your efforts in building your business on the network will be.

In today’s article, I share with you tips for successful networking that will help you manage your professional reputation on LinkedIn.

LinkedIn networking

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May 05, 2017

Advertising on LinkedIn: How To Target Ads Effectively


LinkedIn has continued to grow and with over 500 million users, it’s now one of the most powerful social media marketing tools especially for B2B businesses.

LinkedIn comes with numerous solutions to help you generate more leads for your business. One such great solution is LinkedIn Advertising.

I’m pretty sure you’re wondering if you really need yet another marketing tool to figure out, isn’t Facebook advertising hard enough?

The truth is that advertising on LinkedIn is not a matter of whether you should be doing it but rather about how to best go about it. With LinkedIn advertising you’ll have more marketing power at your disposal.

I totally understand how frustrating it can be to figure out online advertising so today, I’ll guide you on how to create effective LinkedIn ads that will help you reach valuable audiences for your business.

advertising on linkedin

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Apr 14, 2017

LinkedIn for Dummies: How to Stay Active and Create Connections


Have you just started using LinkedIn to market yourself and your business and want to expand your LinkedIn connections?

Having quality connections helps position you as an expert in your field improving your LinkedIn marketing and lead generation exponentially.

Staying active on LinkedIn is one of the best ways to grow your connections and make the best out of this fast growing platform.

Here’s all you need to know on how to stay active on the site as well as how to create valuable connections.

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Mar 24, 2017

Improve Your LinkedIn Productivity With These Third Party Tools


Are you looking for ways to improve your LinkedIn productivity and increase your marketing results on the platform?

Do you want to connect with new prospects and network more on LinkedIn?

Using the right third-party tools will help you save time by letting you automate a lot of your LinkedIn marketing strategies giving you better results.

Let’s take a look at the top 4 3rd party LinkedIn productivity tools that you should be using.

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Mar 03, 2017

Here’s How To Measure Your LinkedIn Success (or Failure)


Your success on any social media platform, LinkedIn included, depends on how well you use it to target the right audience. It’s, therefore very important that you constantly measure the performance of your LinkedIn profile and company page.

LinkedIn allows you to access a number of metrics that you can use to track the effectiveness of your marketing on LinkedIn.

In this article, you’ll learn how to measure your LinkedIn success or failure.

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Oct 13, 2016

How To: Use B2B Social Media to Generate Traffic & Leads

B2B social media

Lead generation is one of the reasons why marketers are using B2B social media. While a lot of B2B businesses are winning at social media, a good number are still falling behind.

In today’s competitive world, you can’t afford to lag behind. If you’re not on social media then it’s time to get started. If you’re already on it but still getting minimum results, it’s time to learn how to use B2B social media effectively.

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Sep 29, 2016

B2B Social Media Advertising: Can It REALLY Help You Sell More?

B2B social media advertising is one of the most effective new age marketing strategies. Unfortunately, most B2B companies don’t put the much-needed effort in utilising this important marketing tool.

The way buyers interact with B2B brands has shifted since 2012. A recent study found that 50% of those who make purchase decisions on behalf of their companies are millennials aged 18-34. This is also the largest group of social media users.

Therefore, by going on social media, you will be putting your company infront of your most valuable audience, the decision makers.

B2B Social Media Advertising

Shift in B2B Researcher Demographic: Half of all B2B buyers are millennials. Source: Think with Googe

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Sep 13, 2016

Instagram for B2B: Inspiration from 8 Real Brands (+ 8 Tips)

Instagram for B2B

Most companies tend to give Instagram for B2B a back seat assuming that it’s more useful to B2C companies. However, B2B companies that have embraced Instagram have seen great success in telling their story and engaging with their audience through visual and audio-visual content.

Instagram’s engagement has been growing steadily and is poised to beat Twitter. The platform is therefore becoming more and more important for B2B companies.

If you’re unsure about how viable Instagram for B2B is, here’s some inspiration from 8 B2B brands rocking at Instagram marketing. 

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Aug 30, 2016

LinkedIn for B2B: Marketing Strategies to Implement TODAY

LinkedIn for B2B

Most of us are aware of the importance of LinkedIn. Most of us actually have active LinkedIn profiles. But did you know that you can use LinkedIn  for B2B to improve your B2B social media marketing?

LinkedIn marketing is a great way to build relationships with potential customers and to increase your lead generation. LinkedIn stands out from other social media channels due to its ability to connect businesses with their target audience. In fact, it generates more than 80% social media leads!

If you are considering LinkedIn for B2B, here are a few pointers on how to leverage the social media platform to generate leads for your business:

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Aug 16, 2016

Facebook for B2B: Does It Really Work?

Facebook for B2B

Facebook for B2B marketing is getting popular by the day. Many B2B companies are continuously managing to gain lots of success from using Facebook as one of their marketing channels.

For a long while now LinkedIn has been the social media channel of choice for many B2B companies. However, Facebook is also proving to be of great benefit to those who use it correctly.

If you’re wondering whether Facebook can work  for your company, the answer is a resounding YES. The trick to successful B2B Facebook marketing is using the platform correctly.

Let’s take a look at a few ways your company can use Facebook for B2B to successfully connect with your customers:

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