21 Actionable Twitter Tactics Your Non Profit Can Use Today

Are you still struggling to make your Twitter tactics work for you?

There may still be a few things that you’re forgetting to make use of as you try to employ Twitter marketing for your organization.

Why don’t we take a look at 21 actionable Twitter tactics that you can employ to get the best marketing results.


1. Have Specific Twitter Goals

Every social media platform works differently and it yields different results. So before you start tweeting ask yourself what you hope to achieve by using Twitter as a marketing tool for your company.

Then outline the goals you hope to achieve and the Twitter tactics that are going to use to achieve them. These goals can be interacting with your existing or potential clients, generating leads and sales, communicating with your influencers and so on. 

When you are aware of exactly what you hope to achieve, it will be very easy to know how to make effective use of the platform.

2. Keep Your Tweets at 100 Characters

The best Tweet length is around 100 characters. Keep your tweets at a maximum of 100 or less to increase engagement. The shorter the tweet the easier it will be for your audience to retweet it. More retweets mean more reach and that’s what you should be aiming for.

3. Make Your Bio Interesting

Ensure that your Twitter bio is attractive to your target audience. You can spruce it up by adding a photograph representing your organization, adding a link to your website as well as  your vision or mission statement. If you can, add a hashtag on your bio to make it easy for people to find you.

See how @AmericanCancer has done their bio:

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4. Make Your Tweets Memorable

Tweets have a short life span. People may read a tweet now but forget about it in a few minutes. Make sure your tweets are interesting so that your followers will not forget them easily. You can do this by adding more visual content alongside your tweets and including a call to action.

This tweet by @UN is a fantastic way of spreading awareness while still entertaining your audience.

Twitter Tactics

5. Use an Editorial Calendar 

To achieve the best results, have a strategy on the type of content that you will tweet. Integrate your Twitter strategy into your editorial calendar to be able to run your Twitter account smoothly.

6. Schedule Your Tweets

This is one of the most important Twitter tactics because it’s quite difficult to tweet manually all the time especially if you want to do so a couple of times a day. Schedule your tweets in advance to ensure your content gets tweeted when you want it to.

Content scheduling apps such as Hootuite and Buffer are very helpful. You can customize your buffer account to send a tweet for instance after every 2 hours. This makes work easy for you but don’t forget to interact with your followers in person especially when responding to queries.

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7. Tweet at The Right Time 

Timing is an important Twitter tactic that you cannot ignore. Research conducted by Buffer Social shows that most tweets receive the highest number of clicks between 2:00 a.m. and 4:00 a.m, making this the best time to tweet.

The time will obviously change with every time zone. Here’s a breakdown on the specific times to tweet for every major time zone:

  • Los Angeles, San Francisco, etc. (Pacific Time): 2:00 a.m.
  • Denver (Mountain Time): 7:00 p.m.
  • Chicago (Central Time): 2:00 a.m.
  • New York, Boston, Atlanta, Miami, etc. (Eastern Time): 11:00 p.m.
  • Madrid, Rome, Paris, Berlin, etc. (Central European): 2:00 a.m.
  • Cape Town, Cairo, Istanbul, etc. (Eastern European): 8:00 p.m.
  • Sydney (Australian Eastern): 2:00 a.m.
  • Hong Kong (Hong Kong Time): 5:00 a.m.
  • Shanghai, Taipei, etc. (China Time): noon
  • Tokyo (Japan Time): 8:00 a.m.

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These are timing suggestions but you will have to do some trial and error to see which times work best for your organization.

8. Pin Important or Popular Tweets

Sometimes you may have something important or timely such as a charity event coming up that you want to share with your followers and you want as many people as possible to see it. Pin such a tweet to keep it at the top of your profile where anyone who views your profile will see it immediately. The tweet will remain at the top until you unpin it or replace it with another pinned tweet.

To pin a tweet, find the tweet you want to pin, click on the more button symbolised by an ellipsis below the tweet, then select ‘Pin to your profile page’. The tweet will then be placed at the top of your profile.

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9. Pay Attention to Replies and Mentions

Whenever someone mentions you, send an appropriate reply. It could be an answer to a question or a simple thank you for a retweet. Replies are a great way of engaging with your audience. Make sure you make the most of these two features.

When replying to someone, keep in mind that starting a tweet with @username is a reply and will only be seen by the person mentioned and your mutual friends. Nobody else will see your tweet. However, if you put a full stop before the @username if it’s at the beginning of your tweet, the reply will become a mention and will be seen by everyone who follows you. Knowing the difference between a reply and a mention is a Twitter tactic that few Twitter followers know about.

Let’s see examples;

A reply;

Twitter Tactics

A mention with @username within the tweet;

Twitter Tactics

A reply with a full stop before the @username;


Twitter Tactics

10. Use Direct Messages

You can now share tweets directly through Twitter’s messaging feature known as direct message or DM. This feature works by sending a push notification to the person receiving the message and the tweet is displayed directly in a conversation. This feature allows you to communicate specific information with specific people.

11. Add Links to Your Tweets 

Every time you want to share your organization’s blog or website content, add a link to drive traffic to your site. Adding links to your tweets will arouse your followers’ curiosity and increase chances of clicking the link for more information.

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12. Add a Call to Action

Take advantage of Twitter’s ability to communicate across large audiences to spread your content. For better results you need people to engage with your content by either retweeting it, answering a question or clicking a link. Make sure you add a call to action at the end of a tweet depending on what you want them to do.

13. Use Twitter’s Advanced Search Tool

Advanced Search tool will come in handy when you want to find people on Twitter or if you want to find certain information in a more efficient way. Other uses of advanced search tool include:

  • Searching for tweets by certain accounts
  • Finding tweets sent near a particular location
  • Finding tweets sent within a certain date frame
  • Finding hashtags
  • Search based on any of the many languages that Twitter supports

Advanced Search is also great for keeping tabs on what your competitor is doing on Twitter.

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14. Build Your Twitter Audience 

Getting followers on Twitter is no easy fit. You need to plan and work for it in order to have followers that will push your business in the right direction. To build a good following on Twitter, make sure you engage with your audience through mentions, replies, follows and retweets. Take part in Twitter chats in order to get to know people on Twitter.

15. Make Use of Twitter Lists

A list is a group of Twitter followers. You can create your own list to view tweets from the users on that list. You can also subscribe to other people’s lists relevant to your business. Twitter lists make managing and optimizing your Twitter activities easier.

To create a list, go to your profile and click on ‘Create new list’ on the right hand side of your profile. Once you create a list, go to the person’s profile page you want to add to your list and click the list icon also available on the right.

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16. Do You Have Valuable Users? 

Use Social Rank, a tool from Twitter, to know the value of the people that you follow. This tool sieves information on influence, follower count, content and engagement. Using the app is better than doing the search on your own.

It’s important to learn the value of your followers because it’s not a big number of followers that bring success to your organization, but rather the value these followers add to your organization. It is pointless to have followers who will never be interested in your products/services.

17. You Don’t Need to Follow Everyone Who Follows You

Don’t follow everyone who follows you, only follow those who will add value to your profile. Do constant checks to see who is follow you and unfollow people that you feel are not valuable to increase the effectiveness of your Twitter account as a marketing channel.

Inactive profiles are useless to your business, so make sure you unfollow such accounts.  You can easily do this using ManageFlitter.

18. Leverage the Use of Favorites

Favorites can be used as Twitter tactics in a number of different ways including:

  • When you have nothing more to say to a conversation but do not want to leave it unanswered.
  • To appreciate a follower for tweeting your content.
  • To mark tweets that compliment your brand or product.

Favourites are a good way of interacting with other people online, which results in increased Twitter engagement.

19. Check in Daily

Create about 15 minutes every day to visit Twitter and take a look at what is happening. This will keep you abreast of any relevant chats going on, give you a chance to respond to questions and you can engage with others in real time. You will also get to know of any Twitter updates or changes that might be relevant to your fundraising efforts.

20. Insert ClickToTweet Links Within Your Content 

Make it easy for your blog/website visitors to share your content by adding ClickToTweet links within your content. ClickToTweet allows you to create a custom tweet that is different from your social sharing buttons.

To add ClickToTweet links, go to clicktotweet.com, create your tweet, shorten your link using bitly, add the shortened link to the tweet then click on “Generate Link”. Then, copy the generated link shown in the “Here’s your URL” field and hyperlink the text you want people to share.

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21. Analyze Your Twitter Tactics

Any Twitter user has access to the advanced analytic tool to generate a report of their Twitter activities for the last one month. Analytics will includes retweets, replies, favorites, rates of engagement and links clicked within the last one month. From this information, you are able to gauge the success or failure of your efforts and also learn the kind of content that excites your audience so that you can give them more of that.

Twitter marketing can be a very successful way of generating leads for your business. Use these 21 Twitter tactics to improve your Twitter marketing strategy and yield benefits for your organization.

Do you have any Twitter tactics of your own? Hit the comments to let us know!