How To: Create Buyer Personas For B2B Social Media Marketing

Aug 02, 2016 / 0 Comments

People are not all the same. There are some who love more sugar in their tea while others prefer none at all. The same applies to any company’s audience. Even when it comes to B2B social media marketing, your audience will be made up of people of different ages, gender, educational background, needs and such. These individual characteristics are what makes a buyer persona.

Translating the buyer persona to your B2B social media marketing isn’t as complicated as you’d think. The problem is that many businesses don’t know how to create effective personas and instead end up pushing the same content for all their social media audiences.

It’s important for B2B companies to create buyer personas and leverage them to improve the success of their social media marketing efforts.

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B2B Social Media Strategy: 8 Tips for Success

Jul 29, 2016 / 1 Comment

B2B companies that have been quick to mix up social media marketing with traditional tactics have been able to see a lot of success increasing brand awareness and lead generation. Their success lies in employing an effective B2B social media strategy.

If you’ve been having a hard time scaling platforms such as Twitter, Facebook and Instagram you probably need to reevaluate your B2B social media strategy.

If you’re not sure your social media strategy is on track, use these eight tips to do a quick evaluation of your B2B social media strategy.

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15 Brands That Are Doing B2B Social Media Right

Jul 23, 2016 / 4 Comments

B2B social media has become an important tool for B2B companies when it comes to marketing, brand awareness, product/service promotion and customer support.

Twitter, Facebook, Instagram, LinkedIn, Youtube, to mention but a few are popular B2B social media marketing platforms.

A good number of B2B companies have mastered the art of B2B social media. If you’re just starting out or trying to find ways to improve your social media marketing, here are a few good examples that you can draw inspiration from.

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4 Differences Between B2C And B2B Social Media

Jul 18, 2016 / 0 Comments

Social media marketing  has become very important for both B2C and B2B companies. However, B2C and B2B social media works differently depending on the type of business you’re running.

Because the two types of businesses are different, the way they utilize social media platforms will also be different.


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Social Media for B2B: How to Generate Leads for Your Business

Jul 13, 2016 / 2 Comments

B2B social media marketing is an innovative way to generate leads and boost sales. With social media for B2B your company can build relationships with current and potential customers.

Social media gives your B2B company an avenue to provide your target customers with relevant content that will get interested in your business.

Unfortunately most B2B companies have been left behind in adopting social media for B2B despite the numerous opportunities it provides especially in generating leads.

There are several social media platforms that your business can use. The best are those that your customers and potential customers frequently use.

Some of the most popular social media platforms include LinkedIn, FacebookTwitter, Instagram and YouTube. I have done a comprehensive article explaining how you can use each of these platforms. Check it our here.

So, how can you use social media for B2B to generate leads for your business?

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6 Reasons B2B Social Media Marketing is Important (And Works!)

Jul 09, 2016 / 2 Comments

B2B social media marketing is an area that has been ignored by many companies who believe that it works for B2C companies only.

What most businesses don’t know is that B2B social media marketing helps in building a brand following and can assist in lead generation as well.

B2B customers take longer to make a purchase and will more likely require lots of information, nurturing, support and trust-factors to encourage them to make a purchase.

Social media then becomes a good avenue to reach out to such customers because it helps the companies to prove their credibility, build a reputation and acquire and retain customers by fostering a continued relationship instead of one-off transactions as is with other channels.

The list of benefits that companies get from B2B social media marketing are continuously increasing. Let’s take a look at 6 of the top reasons why you should be using this marketing strategy.


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Social Media Advertising: The Basics

Jul 05, 2016 / 2 Comments

Social media advertising has opened up new ways of reaching out to customers on social media.

With social media advertising you’re able to engage consumers right where they hang out — and you don’t need a ginormous marketing budget either.

According to current statistics, an average consumer spends more than six hours online daily on social media. It therefore, makes so much sense to reach out to your consumers where they’re spending most of their time, which is on social media.

To help you make use of this new opportunity, here’s my beginner’s guide to social media advertising.

social media advertising

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How to Use Buzzsumo for Outreach and Influencer Marketing

Jun 26, 2016 / 1 Comment

One of the fastest growing ways to increase your brand awareness, increase traffic and gain more customers is by influencer marketing and outreach.

Buzzsumo – one of my current favorite social media tools – is used for this specific purpose. I’ve talked about Buzzsumo before and how to use it for content marketing. Today, I want to show you how I use it as a powerful influencer marketing tool. 

Before we go further, let me explain who an influencer is. If you have been thinking that anyone with a lot of followers on social media is an influencer, then you’re wrong. (Sorry!)

Influencer Marketing? But Wait… Who is an Influencer?

An influencer is not just someone with a large social media following, but an individual who has thought leadership in your industry. 

An influencer is someone who commands a high level of engagement with their followers. This means that any content that they share gets amplified by their followers through social sharing. Social sharing, in this manner, is great for amplifying your content and pushing your brand. 


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11 Crowdfunding Platforms For Non Profits

Jun 19, 2016 / 0 Comments

Non-profits are constantly looking for new ways to raise funds for their various projects. One such way that is popular with charities is fundraising on crowdfunding platforms.

As seen in my previous article crowdfunding is the process of raising funds from donors to fund a cause or charity events  normally on crowdfunding platforms.  

Crowdfunding is a simple way to create media buzz about events, recruit volunteers and make as many people as possible aware about your campaign on the various social media sites. 

Today we’ll be looking at 11 of the most popular crowdfunding platforms used by non-profits around the globe. 

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Crowdfunding for Non Profits: 6 Things You Need To Know

Jun 15, 2016 / 1 Comment

Crowdfunding is essentially raising funds from donors to fund an initiative or charity events, often done online. Does crowdfunding for non profits work? Definitely!

When used tactically, crowdfunding helps non profits to expand their donor base and increase their overall funding and consequently their impact.

Another advantage of crowdfunding for non profits is that it helps in reaching new audiences and finding committed donors.


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