Facebook for B2B: Does It Really Work?
Facebook for B2B marketing is getting popular by the day. Many B2B companies are continuously managing to gain lots of success from using Facebook as one of their marketing channels.
For a long while now LinkedIn has been the social media channel of choice for many B2B companies. However, Facebook is also proving to be of great benefit to those who use it correctly.
If you’re wondering whether Facebook can work for your company, the answer is a resounding YES. The trick to successful B2B Facebook marketing is using the platform correctly.
Let’s take a look at a few ways your company can use Facebook for B2B to successfully connect with your customers:
1. Create Shareable Images
One of the major successes of Facebook is enhancing social share. Whenever people stumble upon images they like such as popular memes, they are more than willing to share them with their friends and family. This kind of social share increases brand awareness.
The only way people will want to share your content is if it is relevant, unique and appealing enough to catch your their attention. So create visual content you know your audience will want to share.
Images are more attractive than text and are more likely to attract an online user so ensure you have an image for every post you share.
Here’s a great example of a shareable image by Post Planner:
2. Don’t Forget Videos
Thanks to Facebook Live, people can easily share videos of what is going on around them as it happens. Take advantage of this wonderful feature and take a video of you and your employees during one of your events and share it with your audience to let them have a feel of what you are all about.
You can also use videos to share tips and in depth information about your products and services as well as your industry of trade in general. This gives you a chance to showcase your expertise in your field.
Sprinklr went live to discuss immigration and technology.
3. Engage your Fans Through Questions
Companies that excel while using Facebook for B2B do so majorly because they engage with their audience. Asking questions is one such way to drive engagement on Facebook.
However, make sure the questions are interesting and packaged in an attractive manner such that they will be compelled to answer. If your fans ask you questions as well, be sure to answer. This will keep the engagement going.
4. Create Relationships Through Compelling Company Stories
People usually want to create a relationship with others. You can do this with your audience by letting them in on your story. Share with them how you started and who were the major contributors by taking advantage of #throwbackthursday as seen on this post by Maersk.
You can also share stories of employees doing what they do best. If you have a corporate service responsibility activity that you’re involved in, don’t forget to share your work with your audience.
Such stories show your audience that you’re a real company run by real people who care about its customers.
5. Use Facebook for B2B to Grow Your Email List
Facebook is great for generating emails for lead generation. A neat trick to use when collecting emails is to ask your target audience to opt in using email to receive a freebie. This could be a free course, a guide or even a subscription to your newsletter.
You can then use the emails that you collect to grow your email list and hopeful get yourself a new client or two.
6. Experiment with Facebook Ads
Facebook Ads are very popular with businesses. Many B2C companies have had a lot of success selling through Facebook ads. As a B2B company, you can also use Facebook Ads for various marketing goals such as engagement, brand awareness or even pushing traffic to your website.
Here’s an example of a Facebook Ad by Recruiterbox
7. Measure Your Progress
People often forget the importance of this last part. You can only know how successful you are at using Facebook for B2B by measuring your Facebook activities and analyzing the results. This way, you’ll know what works best for your B2B company and what areas need to be adjusted.
Facebook is full of wonderful opportunities for B2Bs. The trick is to find out what works best for you and utilize it to the maximum
Got other tactics that can be used to make Facebook for B2B successful? Share with us on the comment section below.