Facebook Page For Beginners: 4 MUST Dos For Your 1st Week On Facebook
Are you new to social media and not sure what to do on Facebook?
Feeling overwhelmed and just want a step by step guide on what you should do?
Today we’re going back to basics with our guide to creating and managing a Facebook Page for beginners.
One of the most common questions I get asked by my clients is “What should I do on Facebook?” Most business owners realize they should be on Facebook but once they have set up a Page, it’s very common to wonder “Now what?”
So if you’re a beginner too, don’t be embarrassed – you’re not alone.
Here’s our Facebook Page For Beginners guide on the 4 things you absolutely MUST do in your first week.
1. Pick A Name For Your Facebook Page
When setting up your Facebook page, you may have been prompted to set a Facebook URL for your page. If you haven’t already done this, I strongly recommend that you acquire a customized URL for your page straight away.
This is the URL you will be sharing with your customers so you want to make sure it’s something that is representative of your brand/business.
As an example, the McDonald’s page URL is: www.facebook.com/McDonalds
Without claiming your vanity URL, your page address could look something like this: https://www.facebook.com/pages/Pilates-Chicago/
Set up a unique username for your page as soon as you can. For the most part, you should be able to do this immediately. However, sometimes Facebook will only let you acquire your unique URL once you have 25 likes for your page. Choose wisely, Facebook doesn’t make this easy to change down the road.
2. Create A Credible Presence On Facebook
Just setting up your page isn’t enough. It’s important to make it look like it is a credible representative of your brand. How can you do this?
i. Profile & Cover Images
Your profile and cover photos are a huge part of your brand’s identity online so it’s important that you upload the right images.
- Your profile photo can usually be something like your logo or your brand name. A thumbnail of your profile photo will be seen everywhere on Facebook, so make sure to pick something that is easily identifiable.
- You can get more creative with your cover photo but just make sure it is something that adds to your brand identity. Your cover photo is now seen on the news feed when someone likes your page, so make sure it’s something eye catching and interesting.
Guidelines from Facebook regarding cover photos:
All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You can’t encourage people to upload your cover to their personal timelines.
To make sure your images appear properly on Facebook, make sure they’re the right size, as follows:
- Profile photo – 180×180 pixels (will be resized to 160×160 by Facebook)
- Cover photo – 851×315 pixels
ii. The Category
It’s important to place your Facebook business page in the right category. This is especially important if you’re a local business as it makes it easier for your business to be found by your customers.
You can set the category for your business by going into Settings > Page Info.
iii. The About Section
Finally, it’s very important to fill out the “about section” of your page.
- The Short DescriptionEven if you don’t fill out any other part of your page, don’t forget to write something in the short description section. This displays on the left hand side of your page right underneath your profile photo and should be used to describe your business concisely. You have 155 characters at your disposal.
- Rest Of The PageObviously, it’s a good idea to fill out as much information about your page as possible. This includes website, address (if you have a physical location), phone number, email and even a longer, more descriptive explanation of your business. You can edit the various sections of your page by going into Settings > Page Info and then selecting the sections you would like to edit.
3. Have A Facebook Plan
Once your page is set up, it’s tempting to go a bit crazy and start posting multiple times a day. I’ve seen business owners post every meme they can find on their business page and then wonder why they’re not getting any results from Facebook.
It’s important to have a plan for Facebook marketing. Ask yourself some basic questions such as:
- What is my goal for Facebook? (e.g. generate leads, engaged targeted likes, customer service, engage with the community, etc)
- Who is my target audience?
- How often will I be posting on Facebook (daily, twice daily, 2-5 times a week, etc)
- What sort of content does my audience enjoy? How much of this is relevant to my business?
There are many more questions you can ask but answering some basic details like these will give you a better idea of what you want to achieve via Facebook. With this in mind, you will be able to plan your content better.
A strategy will also make sure your Facebook page stays aligned with your business goals.
After all, there should be an ultimate business goal behind every kind of marketing you choose to employ for your business.
4. Post Content First, Invite Later
Finally, don’t get overexcited and start inviting people to your page right away. It’s only your first week so you’re still setting up. You probably don’t have much content on your page and it may look a bit like a ghost town. That’s okay.
Once you have a plan for your page, start posting content according to this plan. Build up an interesting page over the next few weeks before you unveil it to your customers. Your customers are more likely to like your page if they see something interesting on the page. An empty, content-less page is less likely to invite a like from them, so hold back.
Don’t get overwhelmed by Facebook. Everyone is new at some point but you’ve taken the plunge and that’s a great thing. Take your time, learn the ropes and soon you will figure out how Facebook can help your business grow.
Are you a Facebook Page beginner too? Did you find this guide useful? What did you find the most difficult about getting started with Facebook marketing?
If you have a question, leave me a comment and I’ll get back to you ASAP.