Here’s How To Measure Your LinkedIn Success (or Failure)

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Your success on any social media platform, LinkedIn included, depends on how well you use it to target the right audience. It’s, therefore very important that you constantly measure the performance of your LinkedIn profile and company page.

LinkedIn allows you to access a number of metrics that you can use to track the effectiveness of your marketing on LinkedIn.

In this article, you’ll learn how to measure your LinkedIn success or failure.

Why Should You Measure Your Success/Failure?

Measuring what you do on LinkedIn can provide valuable information on what is working for you and what is not. A few other reasons to check out your LinkedIn metrics include:

  • It allows you to identify trends in key posts.
  • It provides the opportunity for you to find out information on your follower demographics and what appeals to them.
  • Measuring LinkedIn use helps you learn more about page traffic and activity.
  • It helps you have information on the level and type of follower engagement.
  • Through measurement, it is possible to discover lead connection opportunities.
Source: SlideShare

Source: SlideShare

How to Measure the Success or Failure of LinkedIn

Now that you understand why it is important to measure your effectiveness on LinkedIn, it is also important that you understand various ways of measuring LinkedIn performance.

1. number of connections

For you to rank high while using LinkedIn, the size of your network is key. Some may even say that it’s about who you know and who they know. A new connection increases the chances for you to have more connections.

Therefore, know who follows you and why. If possible, engage with your followers on issues that are important to them. In addition, the more active you are on the social media platform, the more invitations you receive and in turn the higher the chances of growing your network.

connections

2. Number of profile views

A good indicator of the success of your LinkedIn marketing strategies is the number of profile views that you receive. It means that people are interested in finding out more about you.

In addition, if your profile views are growing, the quality of your content and the level of engagement, should be growing as well.

3. Rate of Engagement

Engagement is defined as the number of times followers clicked, liked, commented on and shared your content. This applies to both organic and paid campaigns.

Engagement also involves the number of followers gained through paid campaigns. Having such information is very useful because it will allow you to know what attracts your audience and what approach to use in order to get them more engaged.

4. Content Shares and Likes

Whether you’re publishing content in form of status updates on your profile, posts on your company page of publishing on LinkedIn Pulse finding out how your content is performing is crucial to the success of your LinkedIn marketing efforts.

Take a look at which type of content people are engaging with more. You can tell the most popular content by the number of shares and likes they receive. This analytic is good because it will help you understand which topics people are interested in, so you can give them more of that. You’ll also learn what topics are less popular so you can phase them out.

5. Type of Followers and Connections

When it comes to company followers and profile connections, big numbers are less important if their quality is poor. Remember, your goal is to reach out to your target audience. So don’t forget to find out if you’re achieving this goal.

Are your connections and followers part of your audience segments? Are they potential business leads? What are their demographics, interests, locality and so on?

This information will be useful when creating future content and implementing new LinkedIn marketing strategies to reach new followers and connections.

6. Company Page Report

Using a Linked Company Page to market yourself or your business is one of the best ways to improve your visibility online. Finding out how your company page is performing in terms of number of likes, comments, shares and mentions, is therefore, crucial.

You can use page analytics to compare page performance within the past week or month. This analytics let you keep track of your activity, and check if you’re moving in the right direction.

7. Comparison with competition

You can only know how effective you are by comparing yourself to other similar people or companies and what they are doing.

LinkedIn provides information on four other similar pages that enable you to compare the number of followers as well as the time that they have been in existence. This gives you the opportunity to “keep your friends close and your enemies closer”.

Want to have an effective LinkedIn account? Observe the above mentioned points and watch as you grow.

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