Infographics for Non Profits: 5 Tips + Real Examples From Real Charities
As the world of information continues to evolve, organizations have been forced to get creative in the manner they disseminate information and infographics for non profits are one new way that charities are using to communicate their message.
At a time when people are bombarded by hundreds of messages; there’s a rising need to provide information in a more easy-to-digest manner. Infographics are a great way of achieving this.
Why use infographics for non profits? Let’s take a look at a few reasons:
- Infographics are great for telling your story and delivering your message effectively.
- Infographics are more eye-catching than plain text because they combine images, colors and text which is more naturally attractive to the eye.
- They are easily scannable making them popular among online users who are known to have increasingly shorter attention spans and tend to remember information that they’ve seen more than read.
- Infographics are great for social sharing and have a better chance of becoming viral compared to plain text.
- They are great for brand awareness. When your infographics contain consistent colors, shapes, messages and brand visuals such as your logo, you’ll be able to reinforce your brand.
- Infographics are easy to create and even if you don’t have a designer there are various online applications you can use to create the perfect infographic. Some of these applications include: Visme, Canva, Easel.ly, and Piktochart.
Here are some of my best examples of infographics by various non profits just to give you a better idea of how to use infographics for non profits to inform and engage your audience.
1. ALS Association – Progress by the Bucketful
The Ice Bucket Challenge is one of the most popular and hugely successful social media charity campaigns. With just one simple infographic The ALS Association was able to inform its supporters about the impact their viral campaign had. As a non profit, you can use infographics to give various statistics such as event performance or impact that support stands to have on your cause.
2. No Kid Hungry – Breakfast Changes Lives
No Kid Hungry uses infographics to highlight statistics and facts about its cause. Use infographics to educate donors on why you do what you do.
3. Habitat for Humanity – 30 Years With the Carters
Habitat for Humanity created this beautiful infographic to say thank you to Jimmy and Rosalynn Carter, for their continued support to the organization.
Just like Habitat for Humanity, your non profit can use infographics to thank its supporters or even to recruit volunteers and donors.
4. Save the Children – War in Syria
Save the Children use this infographic to explain how the war in Syria has been affecting children and how people can help.
You can use infographics to spur advocacy or launch a fundraising campaign.
Tips on Creating the most Impactful Infographics for Non Profits
1. Have a Goal
Before you create an infographic, ask yourself why you are doing it. What purpose will your infographic serve? Do you want to launch a campaign, educate your supporters, provide statistical updates or facts? Make sure you have a clear intent.
2. Make use of good content
When creating your infographic, use good content that will be helpful to your audience. Also make sure that your content is simple, engaging, interactive and contains credible sources such as case studies and fact sheets. Captivating content will make your reader want to know more about your non profit.
3. Tell your story
One of the things that people want to know is what your organization does and the change it brings. So in every content that you share there has to be a story that gives your organization a human face.
A good story is captivating and will be shared more increasing the chances of going viral and thus increasing reach. When creating your infographic tell a story that your audience can relate to. Ensure that it doesn’t only convey information, but also tells a story.
4. Use An eye-catching design
Make sure your infographic makes use of color, typography, illustrations, animation, charts and text to convey your story. This way, people will notice it and stop to check it out.
Be sure not to complicate your design. Keep it simple and exciting. Your infographic should be easy to understand.
5. Make it useful
The best infographic is entertaining, educational and very useful. When creating your infographic remember to ask yourself how it will help your audience and if they will be impressed enough to share it.
Putting your data in a visual such as an infographic is a great way to help your audience see, hear, and engage with your organization. If you are yet to, it’s time to try using infographics and see how they’ll work for you.
Got a tip that I forgot to mention? Please share it with us on the comments section below!