How To Setup a LinkedIn Company Page For Your Business: 6 Simple Steps
Is a LinkedIn company page important?
This is a very common question and the right answer is.. YES!
In fact, a LinkedIn page is no longer just a “nice to have”. It’s a must have! As a business if you’re not leveraging LinkedIn marketing for your business, your prospects will probably wonder why. If I were you – I’d be a bit worried about coming across unprofessional or a company that is out of touch.
In 2015, a LinkedIn company page is a necessity for a business.
A Company page is a great way of promoting your business to people who are more likely to be interested in what you are offering. If you are also interested in finding top talent, a Company page will definitely come in handy.
A well done LinkedIn Company page helps to improve your company’s online brand, giving potential customers and business partners a chance to know who you are and to establish your authority in your industry.
With a LinkedIn Company page your business gets the opportunity to tell its story in a different and creative way. You get to engage with followers and share career opportunities with potential employees.
Creating and maintaining a Company Page is really simple, more so if your company has an existing social media presence.
Here’s a quick guide on how to create your LinkedIn Company page in six simple steps.
#1. Fill in Company Details in your LinkedIn Company Page
To get started, go to the Interests at the top of the LinkedIn home page for your personal profile.
- Click on ‘Companies’.
- On the next page, click on the ‘Add a Company’ button on the right-hand side of the page, then fill in your company information, i.e. company name and email address then check the confirmation box.
Once you receive a confirmation email from LinkedIn you can go to your company page and fill in your company overview and detailed description.
Even though this section is almost at the end of your page, do not ignore the value of writing a good company description.
When writing the description keep the following in mind:
- The benefits your company offers
- Types of business/clientele that your company engages with
- Your compelling company story that gives your business a personality
- A Call to Action that tells your prospects where to find more information.
Google’s Company description is a great example of a good company description.
#2. Upload a Logo and Cover Image
Upload a visually dynamic company logo and cover/banner image to make your page stand out. Good visuals are great for enhancing your LinkedIn influence.
The first thing that people see when they search for your company on LinkedIn is your logo so make sure you upload it on your Company page. Resize your logo to the standard of 100 x 60 pixels dimensions for it to fit perfectly.
Make sure that your photos capture members’ attention enough to encourage them to take a look at your Company page content.
See how Google has done its logo and banner:
#3. Add Your Company Products/Services
On your LinkedIn Company page you will see a Products and Services tab. Here is where you share images of your products/Services, add descriptions, share links to purchase them, and so much more.
Treat this part as your company ‘sales’ section. Use it to sell the benefits of your products/services.
#4. Create Showcase Pages for Individual Products/Services
To showcase your products/services even better, you can create individual LinkedIn showcase pages for each product/service. Showcase pages are customizable to suit different segments of your audience.
The advantage of showcase pages is that LinkedIn members can follow showcase pages with topics or products that they’re most interested in. This means that they will be more likely to engage with your content because it more focused and relevant to them.
This is how your showcase page will look like, as seen on Unilever‘s Company page:
#5. Post on Your LinkedIn Company Page
Having a well created Company page is not enough to succeed in gaining influence on LinkedIn. You have to share relevant content often, with your followers.
When sharing content on your Company page ensure that you tailor it to your audience’s needs and interests to increase engagement. Remember, for better results don’t just push sales instead interact with your audience using thought-leadership content. Consider sharing helpful tips and resources related to your industry. You can also share company news and updates occasionally.
Unlike with other social media platforms, LinkedIn does not require frequent activity for you to achieve success. Quality trumps quantity. You therefore do not need to post on your Company page every day, every other day is ok for a start. The important thing is to post when people are most active on LinkedIn such as weekdays during business hours between 7 and 8 am, and between 5 and 6 pm.
#6. Promote Your Company Page
You can promote your page to gain new followers in several ways including:
- Asking your company employees to add the company to their personal profiles and share your updates.
- Adding your company page link in your email signature.
- Promoting your page in your newsletters and blogs.
- Adding the LinkedIn Follow Company button to your website.
Setting up a LinkedIn Company page won’t take you much more than a few minutes and the benefits are immense and well worth the effort.
In my next post, I’ll cover how to use your page to better your marketing efforts.
Have you created a company page? Do you have more tips on setting up a page? Please share your thoughts with us.