LinkedIn Premium: What Are The Business Benefits?


So you’ve been on LinkedIn for a while now and your business is starting to reap some fruits. Now it’s about time you upgrade to LinkedIn Premium for even better results.

LinkedIn has proven its worth as an effective connection and networking service to businesses and individuals alike. Even with just its free tools, the success of LinkedIn cannot go unnoticed. So imagine how much more you can achieve with a LinkedIn Premium account.

It is understandable that you might be wondering why it is necessary to get a premium account when your LinkedIn marketing efforts are already working out well for you.

Today we look at three undeniably compelling reasons why it’s a must you upgrade to a LinkedIn Premium membership.

There are four different types of LinkedIn Premium accounts that you can choose from depending on your LinkedIn marketing strategy:

  • Free (basic)
  • Business
  • Business Plus
  • Executive (pro)

Each account has a different cost and features as seen on this image:

linkedin premium

Benefits of a LinkedIn Premium Account

1. Gain More Visibility

A LinkedIn Premium account enables your business to gain more visibility by allowing you to engage with users in a more advanced manner. With a premium account you will be able to see the full profile of people who have viewed your profile and not just their names.

You will also be able to see the keywords that led people to your profile. Knowing popular keywords is a major plus when you are creating LinkedIn content.

This feature is important when you are trying to gain insights on the characteristics of potential contacts. Knowing their skills, job profile, interests and even level of influence will help you to target your content better.

LinkedIn Premium also allows you to see the top influencers in your industry and how you rank among your peers.

2. Wider Reach

The more the people you are able to reach on LinkedIn the higher your chances of connecting effectively with industry influencers and improve your networking skills.

There are three features available to LinkedIn Premium accounts that you can take advantage of to increase your reach on LinkedIn:

InMail Messages

InMails is a feature that allows you to send direct messages to prospects and industry leaders who are not yet your connections. The advantage of this is that LinkedIn messages are said to have an 85% open rate compared to traditional email. InMails are therefore a great way of getting acquainted with potential connections. To send an email, simply search for users and click on ‘send InMail’ below their profile headline.

For instance, if you are interested in introducing yourself to Matt Kapko, simply send him an InMail message and he will receive a notification immediately.

LinkedIn Premium


Use introductions as a networking opportunity by starting conversations with users that you feel will be valuable to your business. With a free account you get 5 introductions only. Premium accounts get 25 to 35 introductions, based on type of subscription.

Introductions give individuals a chance to get introduced to other users by their own LinkedIn connections.

Open Profile

Another great way to improve your visibility using LinkedIn Premium is through the Open Profile feature. With this feature, any LinkedIn user can contact you free of charge. You can also contact any other user with an Open Profile even if you are not connected already.

3. Search

Premium Search

Fine-tune and expedite your search using premium search that has 8 more additional search filters. This way you will be able to reach out to the right people more quickly. For instance, you can narrow down your search results using years of experience or function.

linkedin premium

Unlimited Profile Search

You can use your premium account to search for as many profiles as you want and reach people across your network. You can also save your profile searches and go through them later.

Better still, you get weekly emails updating you on new profiles that fit your search criteria. So, basically LinkedIn will email you leads, well as long as you have a LinkedIn Premium account.


If you are on a premium account, you will benefit from extended search listing that makes you stand out when users search for your name or company. Another advantage of extended search is that when you appear in the search results, your profile will have a few extra lines providing more information about you. This is likely to encourage users to connect with you.

LinkedIn is a perfect way to network and create new opportunities even with a basic account. However, to achieve maximum results for your business, upgrading to a LinkedIn Premium account is definitely a good choice.

Are you already using LinkedIn Premium? If yes, I’d love to know if you’re finding it useful for your business. Drop me a line!