People are not all the same. There are some who love more sugar in their tea while others prefer none at all. The same applies to any company’s audience. Even when it comes to B2B social media marketing, your audience will be made up of people of different ages, gender, educational background, needs and such. These individual characteristics are what makes a buyer persona.
Translating the buyer persona to your B2B social media marketing isn’t as complicated as you’d think. The problem is that many businesses don’t know how to create effective personas and instead end up pushing the same content for all their social media audiences.
It’s important for B2B companies to create buyer personas and leverage them to improve the success of their social media marketing efforts.