Latest Posts

May 31, 2016

Social Media For Non Profits: Which Channels Are Worth Your Time?

By now you’re aware of the importance of social media for non profits. You’re also aware of the tons of channels at your disposal.

With so many social media platforms to choose from, you might find yourself a little confused on where to be and where not to be.

Effective social media for non profits is more than just creating a Facebook or Twitter account and expecting to succeed at it. You need to first understand which platforms work best for your organization and where your target audience spends most of their time.

So how do you choose the best social media channels for your non profits? Here are some pointers:

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May 28, 2016

Social Media Strategy: The 6 Step Plan For Your Non Profit

social media strategy

The number of social media channels is increasing every day and a good social media strategy will always come in handy to help you define ahead of time what channels to target and what to do when you are there.

A strategy allows you to select the tools that will help you successfully accomplish your goals as a non profit.

It’s common to see non profits on social media that continue to remain active on multiple networks their target audience doesn’t visit or posting material that doesn’t interest their audience creating no benefit to the organizations.

Social media without a strategy will definitely invite a social media tragedy. It’s extremely important that any non profit that hopes to succeed in its social media efforts, creates a social media strategy.

This article will help your non profit develop a solid social media strategy. If you already have one, I hope this advice will help you review it so you can make sure it’s up-to-date.

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May 24, 2016

Non Profits On Facebook: 10 Examples You Can Learn From

Non profits on Facebook are doing a great job. From raising awareness to raising funds – many non profit employees have figured out how to make Facebook work for their cause.

With more than 1 billion active users, it’s clear that Facebook holds a huge potential for non profits and charities. There’s no doubt that your supporters use Facebook on a regular basis. This alone is a good reason to focus on building your Facebook Page.

If you are still new to the game or you haven’t yet figured how to leverage Facebook for your non profit, there’s a lot that you can learn, from popular non profits on Facebook.

Here’s a list of 10 non profits on Facebook. I’ll show you what they’re doing and the reasons why they’re doing well on the social network:

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May 21, 2016

Infographics for Non Profits: 5 Tips + Real Examples From Real Charities

As the world of information continues to evolve, organizations have been forced to get creative in the manner they disseminate information and infographics for non profits are one new way that charities are using to communicate their message.

At a time when people are bombarded by hundreds of messages; there’s a rising need to provide information in a more easy-to-digest manner. Infographics are a great way of achieving this.

Why use infographics for non profits? Let’s take a look at a few reasons:

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May 17, 2016

Does your Nonprofit Need a Social Media Brand Ambassador?

social media brand ambassador

Some call them brand ambassadors while others refer to them as influencers, but no matter the term, a social media brand ambassador is an integral part of a nonprofit’s marketing strategy.

Why? Because most nonprofit organizations usually don’t have large budgets to run a huge marketing campaign. Getting some help to push your message out is always welcome.

 social media brand ambassador

A social media brand ambassador can help your charity reach a wider audience through their networks without necessarily having to spend huge amounts of money.

Let’s take a look at what a social media ambassador is and why your charity needs one.

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May 14, 2016

How to Measure your Charity’s Social Media ROI

socialmediaroi

So you’re putting all this effort into your social media marketing but what are you actually getting out of it? What is your social media ROI (Return on Investment)?

To be honest, the idea of measuring social media ROI can seem scary for any organization, charities included. This is because social media isn’t really directly quantifiable in monetary terms as with other marketing efforts such as advertising, direct sales and so on.

Social media ROI translates to what you get back from the effort, time and resources you set aside for social media marketing.

The biggest challenge involved in measuring social media ROI  for charities is proving to your donors and financial supporters that they’re getting the most out of their investment in your organization.

So, if you haven’t already done so, it’s important to have a strategy in place to measure your social media ROI effectively.

In this blog post, I’ll share tools and tips that your non profit can use to measure the ROI of its social media efforts.

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May 10, 2016

Go Viral! 12 Tips That Get Your Social Media Charity Campaign Get Noticed

social media charity campaign

Every non profit wants to have a successful social media charity campaign.

A campaign that goes viral, places your content (and cause) in front of thousands of people — catapulting your ability to promote your organization and the cause.

Successful viral campaigns take careful planning, research and execution. This explains why some social media campaigns go viral while others don’t.

Want to go viral? Let’s take a look at 12 things that you can do to give your social media charity campaigns the best chance of going viral.

 

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May 06, 2016

10 Helpful Social Media Tools for Non Profits

Social media tools are designed to make social media marketing and management easier. Social media increases your ability to build relationships with your supporters, volunteers, and donors, raise funds and not forgetting raise the much needed publicity.

Many non profit organizations are now aware that social media is an important tool in their fundraising efforts and in encouraging people to support them.

Ensuring that your social media platforms run smoothly is therefore an important task. Fortunately, there are a large number social media tools available to non profits that make managing social and fundraising platforms easier.

Advantages of Using Social Media Tools for Your Non Profit

Save Time

Running several social media platforms can take you a lot of time if you want to be successful. There are social media tools that help you to create content in advance and schedule it instead of posting it manually on a daily basis. This allows you to set specific time aside to create content saving you time to run other strategies.

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May 03, 2016

Pinterest For Non Profits: Do You Really Need ANOTHER Social Media Channel?

Pinterest for non profits acts as a powerful extension of your organization through photos, videos, infographics and other visuals to show your audience more about your goals.

Pinterest connects people all over the world through shared interests. As a non profit, you can use this platform to connect people based on their social passions.

If you don’t already know, Pinterest is a virtual pinboard that allows you to “pin” websites and images that excite you like and you’d like to refer back to later. It allows you to curate your images, videos and websites in organised boards.

 

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Apr 25, 2016

Instagram For Charities: 5 Tips To Get Started

Should your organization be using Instagram for charities? I say… definitely!

Instagram has grown to become one of the most popular social media channels with over 400 million monthly active users.

Instagram’s popularity has made it a fantastic platform that charities and nonprofit organisations can use to tell their stories, raise awareness about their causes and engage with their audience.

 

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