Tag Archives: b2b social media marketing

Oct 13, 2016

How To: Use B2B Social Media to Generate Traffic & Leads

B2B social media

Lead generation is one of the reasons why marketers are using B2B social media. While a lot of B2B businesses are winning at social media, a good number are still falling behind.

In today’s competitive world, you can’t afford to lag behind. If you’re not on social media then it’s time to get started. If you’re already on it but still getting minimum results, it’s time to learn how to use B2B social media effectively.

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Sep 29, 2016

B2B Social Media Advertising: Can It REALLY Help You Sell More?

B2B social media advertising is one of the most effective new age marketing strategies. Unfortunately, most B2B companies don’t put the much-needed effort in utilising this important marketing tool.

The way buyers interact with B2B brands has shifted since 2012. A recent study found that 50% of those who make purchase decisions on behalf of their companies are millennials aged 18-34. This is also the largest group of social media users.

Therefore, by going on social media, you will be putting your company infront of your most valuable audience, the decision makers.

B2B Social Media Advertising

Shift in B2B Researcher Demographic: Half of all B2B buyers are millennials. Source: Think with Googe

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Sep 13, 2016

Instagram for B2B: Inspiration from 8 Real Brands (+ 8 Tips)

Instagram for B2B

Most companies tend to give Instagram for B2B a back seat assuming that it’s more useful to B2C companies. However, B2B companies that have embraced Instagram have seen great success in telling their story and engaging with their audience through visual and audio-visual content.

Instagram’s engagement has been growing steadily and is poised to beat Twitter. The platform is therefore becoming more and more important for B2B companies.

If you’re unsure about how viable Instagram for B2B is, here’s some inspiration from 8 B2B brands rocking at Instagram marketing. 

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Aug 30, 2016

LinkedIn for B2B: Marketing Strategies to Implement TODAY

LinkedIn for B2B

Most of us are aware of the importance of LinkedIn. Most of us actually have active LinkedIn profiles. But did you know that you can use LinkedIn  for B2B to improve your B2B social media marketing?

LinkedIn marketing is a great way to build relationships with potential customers and to increase your lead generation. LinkedIn stands out from other social media channels due to its ability to connect businesses with their target audience. In fact, it generates more than 80% social media leads!

If you are considering LinkedIn for B2B, here are a few pointers on how to leverage the social media platform to generate leads for your business:

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Aug 16, 2016

Facebook for B2B: Does It Really Work?

Facebook for B2B

Facebook for B2B marketing is getting popular by the day. Many B2B companies are continuously managing to gain lots of success from using Facebook as one of their marketing channels.

For a long while now LinkedIn has been the social media channel of choice for many B2B companies. However, Facebook is also proving to be of great benefit to those who use it correctly.

If you’re wondering whether Facebook can work  for your company, the answer is a resounding YES. The trick to successful B2B Facebook marketing is using the platform correctly.

Let’s take a look at a few ways your company can use Facebook for B2B to successfully connect with your customers:

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Aug 02, 2016

How To: Create Buyer Personas For B2B Social Media Marketing

B2B social media marketing

People are not all the same. There are some who love more sugar in their tea while others prefer none at all. The same applies to any company’s audience. Even when it comes to B2B social media marketing, your audience will be made up of people of different ages, gender, educational background, needs and such. These individual characteristics are what makes a buyer persona.

Translating the buyer persona to your B2B social media marketing isn’t as complicated as you’d think. The problem is that many businesses don’t know how to create effective personas and instead end up pushing the same content for all their social media audiences.

It’s important for B2B companies to create buyer personas and leverage them to improve the success of their social media marketing efforts.

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Jul 29, 2016

B2B Social Media Strategy: 8 Tips for Success

B2B Social Media Strategy

B2B companies that have been quick to mix up social media marketing with traditional tactics have been able to see a lot of success increasing brand awareness and lead generation. Their success lies in employing an effective B2B social media strategy.

If you’ve been having a hard time scaling platforms such as Twitter, Facebook and Instagram you probably need to reevaluate your B2B social media strategy.

If you’re not sure your social media strategy is on track, use these eight tips to do a quick evaluation of your B2B social media strategy.

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Jul 23, 2016

15 Brands That Are Doing B2B Social Media Right

B2B social media

B2B social media has become an important tool for B2B companies when it comes to marketing, brand awareness, product/service promotion and customer support.

Twitter, Facebook, Instagram, LinkedIn, Youtube, to mention but a few are popular B2B social media marketing platforms.

A good number of B2B companies have mastered the art of B2B social media. If you’re just starting out or trying to find ways to improve your social media marketing, here are a few good examples that you can draw inspiration from.

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Jul 18, 2016

4 Differences Between B2C And B2B Social Media

B2B social media

Social media marketing  has become very important for both B2C and B2B companies. However, B2C and B2B social media works differently depending on the type of business you’re running.

Because the two types of businesses are different, the way they utilize social media platforms will also be different.


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Jul 13, 2016

Social Media for B2B: How to Generate Leads for Your Business

Social Media for B2B

B2B social media marketing is an innovative way to generate leads and boost sales. With social media for B2B your company can build relationships with current and potential customers.

Social media gives your B2B company an avenue to provide your target customers with relevant content that will get interested in your business.

Unfortunately most B2B companies have been left behind in adopting social media for B2B despite the numerous opportunities it provides especially in generating leads.

There are several social media platforms that your business can use. The best are those that your customers and potential customers frequently use.

Some of the most popular social media platforms include LinkedIn, FacebookTwitter, Instagram and YouTube. I have done a comprehensive article explaining how you can use each of these platforms. Check it our here.

So, how can you use social media for B2B to generate leads for your business?

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