B2B social media marketing is an area that has been ignored by many companies who believe that it works for B2C companies only.
What most businesses don’t know is that B2B social media marketing helps in building a brand following and can assist in lead generation as well.
B2B customers take longer to make a purchase and will more likely require lots of information, nurturing, support and trust-factors to encourage them to make a purchase.
Social media then becomes a good avenue to reach out to such customers because it helps the companies to prove their credibility, build a reputation and acquire and retain customers by fostering a continued relationship instead of one-off transactions as is with other channels.
The list of benefits that companies get from B2B social media marketing are continuously increasing. Let’s take a look at 6 of the top reasons why you should be using this marketing strategy.