One of the fastest growing ways to increase your brand awareness, increase traffic and gain more customers is by influencer marketing and outreach.
Buzzsumo – one of my current favorite social media tools – is used for this specific purpose. I’ve talked about Buzzsumo before and how to use it for content marketing. Today, I want to show you how I use it as a powerful influencer marketing tool.
Before we go further, let me explain who an influencer is. If you have been thinking that anyone with a lot of followers on social media is an influencer, then you’re wrong. (Sorry!)
Influencer Marketing? But Wait… Who is an Influencer?
An influencer is not just someone with a large social media following, but an individual who has thought leadership in your industry.
An influencer is someone who commands a high level of engagement with their followers. This means that any content that they share gets amplified by their followers through social sharing. Social sharing, in this manner, is great for amplifying your content and pushing your brand.