Tag Archives: buzzsumo

Jun 26, 2016

How to Use Buzzsumo for Outreach and Influencer Marketing

images

One of the fastest growing ways to increase your brand awareness, increase traffic and gain more customers is by influencer marketing and outreach.

Buzzsumo – one of my current favorite social media tools – is used for this specific purpose. I’ve talked about Buzzsumo before and how to use it for content marketing. Today, I want to show you how I use it as a powerful influencer marketing tool. 

Before we go further, let me explain who an influencer is. If you have been thinking that anyone with a lot of followers on social media is an influencer, then you’re wrong. (Sorry!)

Influencer Marketing? But Wait… Who is an Influencer?

An influencer is not just someone with a large social media following, but an individual who has thought leadership in your industry. 

An influencer is someone who commands a high level of engagement with their followers. This means that any content that they share gets amplified by their followers through social sharing. Social sharing, in this manner, is great for amplifying your content and pushing your brand. 

 

Read more »

Apr 03, 2016

Buzzsumo Tutorial: How To Use Buzzsumo For Content Marketing

buzzsumo tutorial

A Buzzsumo tutorial? But what even is Buzzsumo and why do you need it?

Let me explain.

Content is still king and when it comes to content marketing you better have the best performing content. To be a winner in the content marketing game, your content has to have the ability to go viral. Only good and relevant content goes viral.

So how do you know how your content is performing? Using content analysis tools such as Buzzsumo is a good way to go. Buzzsumo is perfect for tracking your content performance and for gauging your content success against competition.

In case you haven’t used Buzzsumo before, my Buzzsumo tutorial will help you understand how to make the best of this tool (one of my favorites) to market your content better.

buzzsumo tutorial

Read more »