Social good hashtags are gaining more popularity on social media. Charities and non profits that are using such hashtags are able to communicate much better with their audiences.
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Marketing your business on Twitter is one of the best strategies that you can settle on because if done well, this popular social media channel will help create important leads for your business. Twitter marketing success largely lies on reaching a wider audience and there’s no better way of doing that than using the right Twitter hashtags.
The more your audience engages with you on Twitter, the higher your chances of building relationships that could may lead to a prospect customer or better still a business transaction.
For people to engage with your content, they have to find it first. More and more people are using relevant Twitter hashtags to search for content. For instance, if someone wants to find information regarding entrepreneurs success in business they are more likely to search for #entrepreneurs as opposed to ‘entrepreneurs’. Yes, that’s how important Twitter hashtags are.
Studies have shown that tweets with hashtags receive 2 times more engagement than those without hashtags. Knowing what hashtags are, how they work and when to use them is key in achieving your business goals.
Here are a few best practices to help you make the best use of Twitter hashtags.
A few weeks ago I introduced you to hashtags on Twitter and how business can put them to use. Today, I want to go a bit further and discuss some tips for Twitter hashtag campaigns and then go into how to measure them so you can accurately tell the effectiveness of your campaign.
Tips For Effective Twitter Hashtag Campaigns
Before you jump into your hashtag campaign, here are some must-read tips for first-timers. Read more »
As you’ve probably noticed – hashtags are everywhere on social media. Young social media users can’t even imagine using social media without a hashtag. #seriously. This is especially true for Twitter, where hashtags first became popular and quickly spread to Instagram, Pinterest and now, even Facebook.
As a marketer, using hashtags in your Twitter strategy can be a great way to amplify your reach and generate more engagement. But first, you need to know how to use hashtags properly.
Here’s a beginner’s guide on how to use hashtags on Twitter for business.