Today, I wanted to talk to you about how to use LinkedIn for marketing. LinkedIn is a undeniably a unique social network where a broad range of professionals spend their time online networking. More and more businesses are now using LinkedIn marketing to increase sales. LinkedIn is also popular for:
Most businesses are fully aware of the first two points but not quite fully aware of the power of a LinkedIn Company Pages as a marketing tool. They are not aware of how LinkedIn members engage with Company Pages.
As I mentioned in my previous post about Company Pages – LinkedIn is no longer a choice for businesses. It’s a must.
A good Company Page is important for engaging stakeholders with company news, updates, events and relevant content. Company Pages also improve search engine rankings through optimized content. Most importantly, a Company Page will increase your company lead generation opportunities through content marketing. Research shows that 50% of LinkedIn members are more likely to buy products and services from companies they engage with on LinkedIn.
So now that you have created a Company Page, how do you leverage it to improve your marketing? In this article, I’ll show you how to use LinkedIn Company Pages to generate leads for your business, in six simple steps. Read more