Tag Archives: how to use linkedin

May 26, 2017

LinkedIn Networking: How To Create and Manage Professional Relationships Online

hand-holding-linkedin-logo-630x305

LinkedIn has become one of the world’s largest platforms connecting millions of professionals. Through LinkedIn networking, professionals are now building online relationships that are transforming business success.

Building and managing LinkedIn connections appropriately will highly determine how successful your efforts in building your business on the network will be.

In today’s article, I share with you tips for successful networking that will help you manage your professional reputation on LinkedIn.

LinkedIn networking

Read more »

May 05, 2017

Advertising on LinkedIn: How To Target Ads Effectively

linkedin-ads

LinkedIn has continued to grow and with over 500 million users, it’s now one of the most powerful social media marketing tools especially for B2B businesses.

LinkedIn comes with numerous solutions to help you generate more leads for your business. One such great solution is LinkedIn Advertising.

I’m pretty sure you’re wondering if you really need yet another marketing tool to figure out, isn’t Facebook advertising hard enough?

The truth is that advertising on LinkedIn is not a matter of whether you should be doing it but rather about how to best go about it. With LinkedIn advertising you’ll have more marketing power at your disposal.

I totally understand how frustrating it can be to figure out online advertising so today, I’ll guide you on how to create effective LinkedIn ads that will help you reach valuable audiences for your business.

advertising on linkedin

Read more »

Apr 14, 2017

LinkedIn for Dummies: How to Stay Active and Create Connections

linkedin

Have you just started using LinkedIn to market yourself and your business and want to expand your LinkedIn connections?

Having quality connections helps position you as an expert in your field improving your LinkedIn marketing and lead generation exponentially.

Staying active on LinkedIn is one of the best ways to grow your connections and make the best out of this fast growing platform.

Here’s all you need to know on how to stay active on the site as well as how to create valuable connections.

Read more »

Aug 30, 2016

LinkedIn for B2B: Marketing Strategies to Implement TODAY

LinkedIn for B2B

Most of us are aware of the importance of LinkedIn. Most of us actually have active LinkedIn profiles. But did you know that you can use LinkedIn  for B2B to improve your B2B social media marketing?

LinkedIn marketing is a great way to build relationships with potential customers and to increase your lead generation. LinkedIn stands out from other social media channels due to its ability to connect businesses with their target audience. In fact, it generates more than 80% social media leads!

If you are considering LinkedIn for B2B, here are a few pointers on how to leverage the social media platform to generate leads for your business:

Read more »

Mar 21, 2016

LinkedIn Premium: What Are The Business Benefits?

LINKEDIN PREMIUM

So you’ve been on LinkedIn for a while now and your business is starting to reap some fruits. Now it’s about time you upgrade to LinkedIn Premium for even better results.

LinkedIn has proven its worth as an effective connection and networking service to businesses and individuals alike. Even with just its free tools, the success of LinkedIn cannot go unnoticed. So imagine how much more you can achieve with a LinkedIn Premium account.

It is understandable that you might be wondering why it is necessary to get a premium account when your LinkedIn marketing efforts are already working out well for you.

Today we look at three undeniably compelling reasons why it’s a must you upgrade to a LinkedIn Premium membership.

Read more »

Jan 21, 2016

How to Use LinkedIn Company Pages For Marketing: Beginner’s Guide

Today, I wanted to talk to you about how to use LinkedIn for marketing. LinkedIn is a undeniably a unique social network where a broad range of professionals spend their time online networking. More and more businesses are now using LinkedIn marketing to increase sales. LinkedIn is also popular for:

Most businesses are fully aware of the first two points but not quite fully aware of the power of a LinkedIn Company Pages as a marketing tool. They are not aware of how LinkedIn members engage with Company Pages.

 

As I mentioned in my previous post about Company Pages – LinkedIn is no longer a choice for businesses. It’s a must.

A good Company Page is important for engaging stakeholders with company news, updates, events and relevant content. Company Pages also improve search engine rankings through optimized content. Most importantly, a Company Page will increase your company lead generation opportunities through content marketing. Research shows that 50% of LinkedIn members are more likely to buy products and services from companies they engage with on LinkedIn.

So now that you have created a Company Page, how do you leverage it to improve your marketing? In this article, I’ll show you how to use LinkedIn Company Pages to generate leads for your business, in six simple steps. Read more »