Tag Archives: lead generation

Mar 03, 2017

Here’s How To Measure Your LinkedIn Success (or Failure)


Your success on any social media platform, LinkedIn included, depends on how well you use it to target the right audience. It’s, therefore very important that you constantly measure the performance of your LinkedIn profile and company page.

LinkedIn allows you to access a number of metrics that you can use to track the effectiveness of your marketing on LinkedIn.

In this article, you’ll learn how to measure your LinkedIn success or failure.

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Oct 13, 2016

How To: Use B2B Social Media to Generate Traffic & Leads

B2B social media

Lead generation is one of the reasons why marketers are using B2B social media. While a lot of B2B businesses are winning at social media, a good number are still falling behind.

In today’s competitive world, you can’t afford to lag behind. If you’re not on social media then it’s time to get started. If you’re already on it but still getting minimum results, it’s time to learn how to use B2B social media effectively.

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Sep 29, 2016

B2B Social Media Advertising: Can It REALLY Help You Sell More?

B2B social media advertising is one of the most effective new age marketing strategies. Unfortunately, most B2B companies don’t put the much-needed effort in utilising this important marketing tool.

The way buyers interact with B2B brands has shifted since 2012. A recent study found that 50% of those who make purchase decisions on behalf of their companies are millennials aged 18-34. This is also the largest group of social media users.

Therefore, by going on social media, you will be putting your company infront of your most valuable audience, the decision makers.

B2B Social Media Advertising

Shift in B2B Researcher Demographic: Half of all B2B buyers are millennials. Source: Think with Googe

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Aug 16, 2016

Facebook for B2B: Does It Really Work?

Facebook for B2B

Facebook for B2B marketing is getting popular by the day. Many B2B companies are continuously managing to gain lots of success from using Facebook as one of their marketing channels.

For a long while now LinkedIn has been the social media channel of choice for many B2B companies. However, Facebook is also proving to be of great benefit to those who use it correctly.

If you’re wondering whether Facebook can work  for your company, the answer is a resounding YES. The trick to successful B2B Facebook marketing is using the platform correctly.

Let’s take a look at a few ways your company can use Facebook for B2B to successfully connect with your customers:

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Jul 29, 2016

B2B Social Media Strategy: 8 Tips for Success

B2B Social Media Strategy

B2B companies that have been quick to mix up social media marketing with traditional tactics have been able to see a lot of success increasing brand awareness and lead generation. Their success lies in employing an effective B2B social media strategy.

If you’ve been having a hard time scaling platforms such as Twitter, Facebook and Instagram you probably need to reevaluate your B2B social media strategy.

If you’re not sure your social media strategy is on track, use these eight tips to do a quick evaluation of your B2B social media strategy.

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Jul 18, 2016

4 Differences Between B2C And B2B Social Media

B2B social media

Social media marketing  has become very important for both B2C and B2B companies. However, B2C and B2B social media works differently depending on the type of business you’re running.

Because the two types of businesses are different, the way they utilize social media platforms will also be different.


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Jul 13, 2016

Social Media for B2B: How to Generate Leads for Your Business

Social Media for B2B

B2B social media marketing is an innovative way to generate leads and boost sales. With social media for B2B your company can build relationships with current and potential customers.

Social media gives your B2B company an avenue to provide your target customers with relevant content that will get interested in your business.

Unfortunately most B2B companies have been left behind in adopting social media for B2B despite the numerous opportunities it provides especially in generating leads.

There are several social media platforms that your business can use. The best are those that your customers and potential customers frequently use.

Some of the most popular social media platforms include LinkedIn, FacebookTwitter, Instagram and YouTube. I have done a comprehensive article explaining how you can use each of these platforms. Check it our here.

So, how can you use social media for B2B to generate leads for your business?

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Mar 14, 2016

Twitter Engagement Basics: How To Get Your Audience Interested In You

Twitter marketing success is largely dependent on how well your Twitter engagement is. Unfortunately, if people are not engaging with you on Twitter, your marketing efforts are probably a waste of time.

You’re probably aware of how to get started on Twitter and are already using this awesome marketing platform, but the important question is…

Are you getting enough engagement on Twitter?

Today I’m going to jump straight into next-level tactics on how to use Twitter correctly to generate engagement.


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Mar 01, 2016

Twitter Marketing Tips for Beginners

Twitter marketing has become one of the best ways for many companies to increase their marketing return. With 320 million active monthly users, Twitter is a marketing force to reckon with.

So how do you get started with marketing your business on Twitter?

To get started, all it takes is a Twitter handle (sort of a profile name), a profile photo, a bio and you’re good to send your first tweet!

Once you’re set up, you can start thinking about your Twitter marketing strategy. And that’s what I’m here to help you with today.

Now, you’ve probably seen a lot of marketing advice out there and Twitter may seem overwhelming as a result. But it’s really not. Just focus on what you need to know to get started right now. The advanced strategies can wait for later.

As a beginner what do you need to do to get the best out of your Twitter account?

Let’s take a look at some Twitter marketing tips that can serve as the perfect launch pad for you. 


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Mar 21, 2016

LinkedIn Premium: What Are The Business Benefits?


So you’ve been on LinkedIn for a while now and your business is starting to reap some fruits. Now it’s about time you upgrade to LinkedIn Premium for even better results.

LinkedIn has proven its worth as an effective connection and networking service to businesses and individuals alike. Even with just its free tools, the success of LinkedIn cannot go unnoticed. So imagine how much more you can achieve with a LinkedIn Premium account.

It is understandable that you might be wondering why it is necessary to get a premium account when your LinkedIn marketing efforts are already working out well for you.

Today we look at three undeniably compelling reasons why it’s a must you upgrade to a LinkedIn Premium membership.

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