Tag Archives: lead generation

Feb 29, 2016

31 Day Challenge To Improve Your LinkedIn Marketing Efforts

With access to millions of invaluable connections, LinkedIn marketing is a force to reckon with. LinkedIn is perfect for connecting with new customers and clients, marketing your business and networking with your industry’s leaders.

Most businesses are unfortunately under utilizing the platform despite the high marketing potential it has. LinkedIn can be extremely powerful if you fully understand all the platform’s features and give them all the attention they deserve.

As 2016 begins, I challenge you to take this 31 day challenge to boost your LinkedIn marketing efforts and see your business earn a real ROI from marketing efforts.

Just do one thing every day, for 31 days, and you’re bound to notice your LinkedIn network and business leads grow in 2016.

Read more »

Feb 05, 2016

6 LinkedIn Marketing Strategies Every Business Owner Must Know {Newbie Guide}

LinkedIn marketing is the best strategy when it comes to business-to-business social networking and marketing. 

At the close of the second quarter of 2015, the number of LinkedIn users stood at 380 million users. Considering a large bite of that pie belongs to established professionals and businesses, surely, there’s got to be something in it for every business?

This is particularly so when you consider the fact that half of LinkedIn members are more likely to do business with a company they engage with on the platform.

 

But the big question for every business owner is this:

What marketing strategies can your business deploy to best benefit from LinkedIn?

This is a huge topic of discussion, so I’ve decided to divided it into two parts. In part 1, I will discuss the six basic LinkedIn marketing strategies that you MUST use as a beginner, to start harnessing the power of LinkedIn as a marketing tool. 

In part 2, I will go into more details about advanced strategies that can be useful once you get used to the LinkedIn marketing platform.  Read more »

Feb 21, 2016

Advanced LinkedIn Marketing Strategies

Have you already implemented the basics of LinkedIn marketing for your business? Then this post on more advanced LinkedIn marketing strategies is just the thing you need.

LinkedIn has transformed from a mere professional networking site to an enormous world force. It has millions of professionals in one place, presenting a huge opportunity for marketers to gain business leads making LinkedIn marketing a major necessity for every business.

Almost every business or professional has a LinkedIn account. The unfortunate thing is that with most, the effort  ends there; just a profile to show that you are part of the movement.

What most businesses don’t know is that LinkedIn, if manipulated the right way, is a powerful marketing tool. Research has shown that LinkedIn is fast beating other social media platforms when it comes to business leads.

 

Now that you have created the perfect LinkedIn profile, what do you actually need to do to make optimum use of LinkedIn to market your business?

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Jan 21, 2016

How to Use LinkedIn Company Pages For Marketing: Beginner’s Guide

Today, I wanted to talk to you about how to use LinkedIn for marketing. LinkedIn is a undeniably a unique social network where a broad range of professionals spend their time online networking. More and more businesses are now using LinkedIn marketing to increase sales. LinkedIn is also popular for:

Most businesses are fully aware of the first two points but not quite fully aware of the power of a LinkedIn Company Pages as a marketing tool. They are not aware of how LinkedIn members engage with Company Pages.

 

As I mentioned in my previous post about Company Pages – LinkedIn is no longer a choice for businesses. It’s a must.

A good Company Page is important for engaging stakeholders with company news, updates, events and relevant content. Company Pages also improve search engine rankings through optimized content. Most importantly, a Company Page will increase your company lead generation opportunities through content marketing. Research shows that 50% of LinkedIn members are more likely to buy products and services from companies they engage with on LinkedIn.

So now that you have created a Company Page, how do you leverage it to improve your marketing? In this article, I’ll show you how to use LinkedIn Company Pages to generate leads for your business, in six simple steps. Read more »

Oct 29, 2015

5 Steps To Better LinkedIn Lead Generation For Your Business

Are you really using LinkedIn to your advantage?

Is LinkedIn bringing you potential clients?

Is your LinkedIn presence optimized?

If you answered no, this is the blog post you need to read.

As I keep saying, LinkedIn is not just an online resume platform. It is a really useful platform for lead generation, especially in the B2B space.

According to Oktopost research, LinkedIn is the best platform for B2B, with 80% of social media leads being generated via LinkedIn.

80%. That’s huge! You (and your business) should really be taking advantage of LinkedIn to network, to build up your contacts list and to create a lead generation database.

So with that in mind, today, I’m talking about a five-step method to improve your efforts at LinkedIn lead generation. Read more »