Tag Archives: linkedin company page

Mar 03, 2017

Here’s How To Measure Your LinkedIn Success (or Failure)


Your success on any social media platform, LinkedIn included, depends on how well you use it to target the right audience. It’s, therefore very important that you constantly measure the performance of your LinkedIn profile and company page.

LinkedIn allows you to access a number of metrics that you can use to track the effectiveness of your marketing on LinkedIn.

In this article, you’ll learn how to measure your LinkedIn success or failure.

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Jan 21, 2016

How to Use LinkedIn Company Pages For Marketing: Beginner’s Guide

Today, I wanted to talk to you about how to use LinkedIn for marketing. LinkedIn is a undeniably a unique social network where a broad range of professionals spend their time online networking. More and more businesses are now using LinkedIn marketing to increase sales. LinkedIn is also popular for:

Most businesses are fully aware of the first two points but not quite fully aware of the power of a LinkedIn Company Pages as a marketing tool. They are not aware of how LinkedIn members engage with Company Pages.


As I mentioned in my previous post about Company Pages – LinkedIn is no longer a choice for businesses. It’s a must.

A good Company Page is important for engaging stakeholders with company news, updates, events and relevant content. Company Pages also improve search engine rankings through optimized content. Most importantly, a Company Page will increase your company lead generation opportunities through content marketing. Research shows that 50% of LinkedIn members are more likely to buy products and services from companies they engage with on LinkedIn.

So now that you have created a Company Page, how do you leverage it to improve your marketing? In this article, I’ll show you how to use LinkedIn Company Pages to generate leads for your business, in six simple steps. Read more »

Jan 07, 2016

How To Setup a LinkedIn Company Page For Your Business: 6 Simple Steps

Is a LinkedIn company page important?

This is a very common question and the right answer is.. YES!

In fact, a LinkedIn page is no longer just a “nice to have”. It’s a must have! As a business if you’re not leveraging LinkedIn marketing for your business, your prospects will probably wonder why. If I were you – I’d be a bit worried about coming across unprofessional or a company that is out of touch.

In 2015, a LinkedIn company page is a necessity for a business.

A Company page is a great way of promoting your business to people who are more likely to be interested in what you are offering. If you are also interested in finding top talent, a Company page will definitely come in handy.

A well done LinkedIn Company page helps to improve your company’s online brand, giving potential customers and business partners a chance to know who you are and to establish your authority in your industry. Read more »