LinkedIn marketing is the best strategy when it comes to business-to-business social networking and marketing.
At the close of the second quarter of 2015, the number of LinkedIn users stood at 380 million users. Considering a large bite of that pie belongs to established professionals and businesses, surely, there’s got to be something in it for every business?
This is particularly so when you consider the fact that half of LinkedIn members are more likely to do business with a company they engage with on the platform.
But the big question for every business owner is this:
What marketing strategies can your business deploy to best benefit from LinkedIn?
This is a huge topic of discussion, so I’ve decided to divided it into two parts. In part 1, I will discuss the six basic LinkedIn marketing strategies that you MUST use as a beginner, to start harnessing the power of LinkedIn as a marketing tool.
In part 2, I will go into more details about advanced strategies that can be useful once you get used to the LinkedIn marketing platform. Read more