Tag Archives: linkedin

May 05, 2017

Advertising on LinkedIn: How To Target Ads Effectively

linkedin-ads

LinkedIn has continued to grow and with over 500 million users, it’s now one of the most powerful social media marketing tools especially for B2B businesses.

LinkedIn comes with numerous solutions to help you generate more leads for your business. One such great solution is LinkedIn Advertising.

I’m pretty sure you’re wondering if you really need yet another marketing tool to figure out, isn’t Facebook advertising hard enough?

The truth is that advertising on LinkedIn is not a matter of whether you should be doing it but rather about how to best go about it. With LinkedIn advertising you’ll have more marketing power at your disposal.

I totally understand how frustrating it can be to figure out online advertising so today, I’ll guide you on how to create effective LinkedIn ads that will help you reach valuable audiences for your business.

advertising on linkedin

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Apr 14, 2017

LinkedIn for Dummies: How to Stay Active and Create Connections

linkedin

Have you just started using LinkedIn to market yourself and your business and want to expand your LinkedIn connections?

Having quality connections helps position you as an expert in your field improving your LinkedIn marketing and lead generation exponentially.

Staying active on LinkedIn is one of the best ways to grow your connections and make the best out of this fast growing platform.

Here’s all you need to know on how to stay active on the site as well as how to create valuable connections.

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Mar 24, 2017

Improve Your LinkedIn Productivity With These Third Party Tools

Productivity-Apps

Are you looking for ways to improve your LinkedIn productivity and increase your marketing results on the platform?

Do you want to connect with new prospects and network more on LinkedIn?

Using the right third-party tools will help you save time by letting you automate a lot of your LinkedIn marketing strategies giving you better results.

Let’s take a look at the top 4 3rd party LinkedIn productivity tools that you should be using.

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Mar 03, 2017

Here’s How To Measure Your LinkedIn Success (or Failure)

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Your success on any social media platform, LinkedIn included, depends on how well you use it to target the right audience. It’s, therefore very important that you constantly measure the performance of your LinkedIn profile and company page.

LinkedIn allows you to access a number of metrics that you can use to track the effectiveness of your marketing on LinkedIn.

In this article, you’ll learn how to measure your LinkedIn success or failure.

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Aug 30, 2016

LinkedIn for B2B: Marketing Strategies to Implement TODAY

LinkedIn for B2B

Most of us are aware of the importance of LinkedIn. Most of us actually have active LinkedIn profiles. But did you know that you can use LinkedIn  for B2B to improve your B2B social media marketing?

LinkedIn marketing is a great way to build relationships with potential customers and to increase your lead generation. LinkedIn stands out from other social media channels due to its ability to connect businesses with their target audience. In fact, it generates more than 80% social media leads!

If you are considering LinkedIn for B2B, here are a few pointers on how to leverage the social media platform to generate leads for your business:

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Mar 21, 2016

LinkedIn Premium: What Are The Business Benefits?

LINKEDIN PREMIUM

So you’ve been on LinkedIn for a while now and your business is starting to reap some fruits. Now it’s about time you upgrade to LinkedIn Premium for even better results.

LinkedIn has proven its worth as an effective connection and networking service to businesses and individuals alike. Even with just its free tools, the success of LinkedIn cannot go unnoticed. So imagine how much more you can achieve with a LinkedIn Premium account.

It is understandable that you might be wondering why it is necessary to get a premium account when your LinkedIn marketing efforts are already working out well for you.

Today we look at three undeniably compelling reasons why it’s a must you upgrade to a LinkedIn Premium membership.

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Feb 29, 2016

31 Day Challenge To Improve Your LinkedIn Marketing Efforts

With access to millions of invaluable connections, LinkedIn marketing is a force to reckon with. LinkedIn is perfect for connecting with new customers and clients, marketing your business and networking with your industry’s leaders.

Most businesses are unfortunately under utilizing the platform despite the high marketing potential it has. LinkedIn can be extremely powerful if you fully understand all the platform’s features and give them all the attention they deserve.

As 2016 begins, I challenge you to take this 31 day challenge to boost your LinkedIn marketing efforts and see your business earn a real ROI from marketing efforts.

Just do one thing every day, for 31 days, and you’re bound to notice your LinkedIn network and business leads grow in 2016.

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Feb 05, 2016

6 LinkedIn Marketing Strategies Every Business Owner Must Know {Newbie Guide}

LinkedIn marketing is the best strategy when it comes to business-to-business social networking and marketing. 

At the close of the second quarter of 2015, the number of LinkedIn users stood at 380 million users. Considering a large bite of that pie belongs to established professionals and businesses, surely, there’s got to be something in it for every business?

This is particularly so when you consider the fact that half of LinkedIn members are more likely to do business with a company they engage with on the platform.

 

But the big question for every business owner is this:

What marketing strategies can your business deploy to best benefit from LinkedIn?

This is a huge topic of discussion, so I’ve decided to divided it into two parts. In part 1, I will discuss the six basic LinkedIn marketing strategies that you MUST use as a beginner, to start harnessing the power of LinkedIn as a marketing tool. 

In part 2, I will go into more details about advanced strategies that can be useful once you get used to the LinkedIn marketing platform.  Read more »

Feb 21, 2016

Advanced LinkedIn Marketing Strategies

Have you already implemented the basics of LinkedIn marketing for your business? Then this post on more advanced LinkedIn marketing strategies is just the thing you need.

LinkedIn has transformed from a mere professional networking site to an enormous world force. It has millions of professionals in one place, presenting a huge opportunity for marketers to gain business leads making LinkedIn marketing a major necessity for every business.

Almost every business or professional has a LinkedIn account. The unfortunate thing is that with most, the effort  ends there; just a profile to show that you are part of the movement.

What most businesses don’t know is that LinkedIn, if manipulated the right way, is a powerful marketing tool. Research has shown that LinkedIn is fast beating other social media platforms when it comes to business leads.

 

Now that you have created the perfect LinkedIn profile, what do you actually need to do to make optimum use of LinkedIn to market your business?

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Jan 21, 2016

How to Use LinkedIn Company Pages For Marketing: Beginner’s Guide

Today, I wanted to talk to you about how to use LinkedIn for marketing. LinkedIn is a undeniably a unique social network where a broad range of professionals spend their time online networking. More and more businesses are now using LinkedIn marketing to increase sales. LinkedIn is also popular for:

Most businesses are fully aware of the first two points but not quite fully aware of the power of a LinkedIn Company Pages as a marketing tool. They are not aware of how LinkedIn members engage with Company Pages.

 

As I mentioned in my previous post about Company Pages – LinkedIn is no longer a choice for businesses. It’s a must.

A good Company Page is important for engaging stakeholders with company news, updates, events and relevant content. Company Pages also improve search engine rankings through optimized content. Most importantly, a Company Page will increase your company lead generation opportunities through content marketing. Research shows that 50% of LinkedIn members are more likely to buy products and services from companies they engage with on LinkedIn.

So now that you have created a Company Page, how do you leverage it to improve your marketing? In this article, I’ll show you how to use LinkedIn Company Pages to generate leads for your business, in six simple steps. Read more »