Tag Archives: linkedin

Jan 07, 2016

How To Setup a LinkedIn Company Page For Your Business: 6 Simple Steps

Is a LinkedIn company page important?

This is a very common question and the right answer is.. YES!

In fact, a LinkedIn page is no longer just a “nice to have”. It’s a must have! As a business if you’re not leveraging LinkedIn marketing for your business, your prospects will probably wonder why. If I were you – I’d be a bit worried about coming across unprofessional or a company that is out of touch.

In 2015, a LinkedIn company page is a necessity for a business.

A Company page is a great way of promoting your business to people who are more likely to be interested in what you are offering. If you are also interested in finding top talent, a Company page will definitely come in handy.

A well done LinkedIn Company page helps to improve your company’s online brand, giving potential customers and business partners a chance to know who you are and to establish your authority in your industry. Read more »

Dec 18, 2015

LinkedIn Publishing: A Powerful Way To Build Online Influence

If you’ve spent any amount of time on LinkedIn, you’ve probably seen content published by influencers such as Richard Branson, Bill Gates and the like.

If you want to get your voice heard in the business world, LinkedIn is now the way to go. From business advice, startup success, productivity tips and even social responsibility stories – LinkedIn has quickly grown into a content platform where thought leaders converge.

What makes the platform even more popular is that the audience on LinkedIn seems genuinely interested in the content being published and is highly engaged.


LinkedIn Publishing is the new way for businesses and business professionals to get their voice heard.

Publishing content on LinkedIn can give your content (and your reputation) a well-deserved boost. So, isn’t it time you jumped on board as well?

Let me show you why…. and how.  Read more »

Dec 03, 2015

How to Use LinkedIn Groups for Your Business

There is no doubt that LinkedIn is one of the biggest online networking sites for for professionals and business owners. When it comes to generating business leads, it is quite hard to beat LinkedIn.

LinkedIn will help you build online authenticity for your business, give you a place to conduct organic marketing and better still, it is a place where you can network with industry leaders and pacesetters. Most importantly, LinkedIn is a great source of clients.

One of the most popular features that most successful businesses use on LinkedIn is the LinkedIn Groups.

Interestingly, most people are often not sure what LinkedIn Groups are or why they should be using them in the first place. So that’s what I’m here to simplify today. 

What is a LinkedIn Group?

Read more »

Nov 30, 2015

How to use LinkedIn Effectively to Connect with Industry Leaders in 6 Easy Steps

Last year, LinkedIn was placed among the fastest growing social networks alongside Instagram, Pinterest, and Tumblr – momentum that was expected to continue well into 2015.

With that in mind, LinkedIn is a good place to spend your time whether you’re a professional, job seeker or a business owner.

To make it work for you though, you have to put in the time to grow connections and influence. Here are some tips on how to use LinkedIn effectively connect with the thought leaders in your industry. Read more »

Oct 29, 2015

5 Steps To Better LinkedIn Lead Generation For Your Business

Are you really using LinkedIn to your advantage?

Is LinkedIn bringing you potential clients?

Is your LinkedIn presence optimized?

If you answered no, this is the blog post you need to read.

As I keep saying, LinkedIn is not just an online resume platform. It is a really useful platform for lead generation, especially in the B2B space.

According to Oktopost research, LinkedIn is the best platform for B2B, with 80% of social media leads being generated via LinkedIn.

80%. That’s huge! You (and your business) should really be taking advantage of LinkedIn to network, to build up your contacts list and to create a lead generation database.

So with that in mind, today, I’m talking about a five-step method to improve your efforts at LinkedIn lead generation. Read more »

Sep 19, 2015

LinkedIn Tutorial: Use Visuals To Showcase Your Professional Expertise

You really don’t need me to tell you this but I will anyway – human beings respond better to visuals than they do to text. Just look at how much we all love Instagram. And wouldn’t you much rather look at an infograph over hundreds of words of text?

So keeping this in mind, it should come as no surprise that I’m telling you that good visuals are an essential part of your LinkedIn profile. Simply put – they help you stand out from the hundreds of others text-heavy, LinkedIn profiles.

Here’s a mini-LinkedIn tutorial on how to make use of visuals on your profile. Read more »

Aug 19, 2015

3 LinkedIn Profile Tips To Make a Great First Impression On New Leads

There is no question that LinkedIn is the number one social network to create and maintain professional relationships. But is your LinkedIn profile making the right first impression on those who view your profile for the first time?

Your personal LinkedIn profile can be very useful to make connections that may help you get a better job, generate leads for an event or simply establilsh better business relationships.

These are my top 3 tips LinkedIn profile tips on how to use your personal profile to impress and connect better with prospective leads. Read more »

Jul 16, 2015

How To Improve Your LinkedIn Profile So It Gets Noticed

LinkedIn is not just an online version of your resume. It’s a great place to market yourself.

Just as you would optimize your website or blog, it’s also important to optimize your LinkedIn profile so you are found in online searches. Today I’m here to show you exactly how to improve your LinkedIn profile so you get noticed on searches. Read more »

Sep 17, 2014

How To Set Up A LinkedIn Profile Like A Pro

If you’re new to LinkedIn or just unsure of what to do, here’s a complete guide on how to set up a LinkedIn profile

Is your LinkedIn Profile all it could be?

Are you not taking advantage of all the features LinkedIn provides to make your profile stand out?

Take some time and let’s make LinkedIn work for you.  After your finished polishing your profile, I have some BONUS steps for what to do afterwards!

Your personal LinkedIn profile is more than just an online resume. It’s your professional identity online and a networking tool; so it’s important to put your best self forward.

If you’re new to LinkedIn or just unsure of what to do, here’s a complete guide on how to set up a LinkedIn profile like a pro. Read more »