Tag Archives: Social Media Marketing

Oct 13, 2016

How To: Use B2B Social Media to Generate Traffic & Leads

B2B social media

Lead generation is one of the reasons why marketers are using B2B social media. While a lot of B2B businesses are winning at social media, a good number are still falling behind.

In today’s competitive world, you can’t afford to lag behind. If you’re not on social media then it’s time to get started. If you’re already on it but still getting minimum results, it’s time to learn how to use B2B social media effectively.

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Sep 29, 2016

B2B Social Media Advertising: Can It REALLY Help You Sell More?

B2B social media advertising is one of the most effective new age marketing strategies. Unfortunately, most B2B companies don’t put the much-needed effort in utilising this important marketing tool.

The way buyers interact with B2B brands has shifted since 2012. A recent study found that 50% of those who make purchase decisions on behalf of their companies are millennials aged 18-34. This is also the largest group of social media users.

Therefore, by going on social media, you will be putting your company infront of your most valuable audience, the decision makers.

B2B Social Media Advertising

Shift in B2B Researcher Demographic: Half of all B2B buyers are millennials. Source: Think with Googe

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Aug 02, 2016

How To: Create Buyer Personas For B2B Social Media Marketing

B2B social media marketing

People are not all the same. There are some who love more sugar in their tea while others prefer none at all. The same applies to any company’s audience. Even when it comes to B2B social media marketing, your audience will be made up of people of different ages, gender, educational background, needs and such. These individual characteristics are what makes a buyer persona.

Translating the buyer persona to your B2B social media marketing isn’t as complicated as you’d think. The problem is that many businesses don’t know how to create effective personas and instead end up pushing the same content for all their social media audiences.

It’s important for B2B companies to create buyer personas and leverage them to improve the success of their social media marketing efforts.

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Jul 23, 2016

15 Brands That Are Doing B2B Social Media Right

B2B social media

B2B social media has become an important tool for B2B companies when it comes to marketing, brand awareness, product/service promotion and customer support.

Twitter, Facebook, Instagram, LinkedIn, Youtube, to mention but a few are popular B2B social media marketing platforms.

A good number of B2B companies have mastered the art of B2B social media. If you’re just starting out or trying to find ways to improve your social media marketing, here are a few good examples that you can draw inspiration from.

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Jul 13, 2016

Social Media for B2B: How to Generate Leads for Your Business

Social Media for B2B

B2B social media marketing is an innovative way to generate leads and boost sales. With social media for B2B your company can build relationships with current and potential customers.

Social media gives your B2B company an avenue to provide your target customers with relevant content that will get interested in your business.

Unfortunately most B2B companies have been left behind in adopting social media for B2B despite the numerous opportunities it provides especially in generating leads.

There are several social media platforms that your business can use. The best are those that your customers and potential customers frequently use.

Some of the most popular social media platforms include LinkedIn, FacebookTwitter, Instagram and YouTube. I have done a comprehensive article explaining how you can use each of these platforms. Check it our here.

So, how can you use social media for B2B to generate leads for your business?

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Jul 09, 2016

6 Reasons B2B Social Media Marketing is Important (And Works!)

B2B Social Media Marketing

B2B social media marketing is an area that has been ignored by many companies who believe that it works for B2C companies only.

What most businesses don’t know is that B2B social media marketing helps in building a brand following and can assist in lead generation as well.

B2B customers take longer to make a purchase and will more likely require lots of information, nurturing, support and trust-factors to encourage them to make a purchase.

Social media then becomes a good avenue to reach out to such customers because it helps the companies to prove their credibility, build a reputation and acquire and retain customers by fostering a continued relationship instead of one-off transactions as is with other channels.

The list of benefits that companies get from B2B social media marketing are continuously increasing. Let’s take a look at 6 of the top reasons why you should be using this marketing strategy.


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