Tag Archives: social media strategy

Aug 16, 2016

Facebook for B2B: Does It Really Work?

Facebook for B2B

Facebook for B2B marketing is getting popular by the day. Many B2B companies are continuously managing to gain lots of success from using Facebook as one of their marketing channels.

For a long while now LinkedIn has been the social media channel of choice for many B2B companies. However, Facebook is also proving to be of great benefit to those who use it correctly.

If you’re wondering whether Facebook can work  for your company, the answer is a resounding YES. The trick to successful B2B Facebook marketing is using the platform correctly.

Let’s take a look at a few ways your company can use Facebook for B2B to successfully connect with your customers:

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Jul 29, 2016

B2B Social Media Strategy: 8 Tips for Success

B2B Social Media Strategy

B2B companies that have been quick to mix up social media marketing with traditional tactics have been able to see a lot of success increasing brand awareness and lead generation. Their success lies in employing an effective B2B social media strategy.

If you’ve been having a hard time scaling platforms such as Twitter, Facebook and Instagram you probably need to reevaluate your B2B social media strategy.

If you’re not sure your social media strategy is on track, use these eight tips to do a quick evaluation of your B2B social media strategy.

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Jul 18, 2016

4 Differences Between B2C And B2B Social Media

B2B social media

Social media marketing  has become very important for both B2C and B2B companies. However, B2C and B2B social media works differently depending on the type of business you’re running.

Because the two types of businesses are different, the way they utilize social media platforms will also be different.


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Jul 09, 2016

6 Reasons B2B Social Media Marketing is Important (And Works!)

B2B Social Media Marketing

B2B social media marketing is an area that has been ignored by many companies who believe that it works for B2C companies only.

What most businesses don’t know is that B2B social media marketing helps in building a brand following and can assist in lead generation as well.

B2B customers take longer to make a purchase and will more likely require lots of information, nurturing, support and trust-factors to encourage them to make a purchase.

Social media then becomes a good avenue to reach out to such customers because it helps the companies to prove their credibility, build a reputation and acquire and retain customers by fostering a continued relationship instead of one-off transactions as is with other channels.

The list of benefits that companies get from B2B social media marketing are continuously increasing. Let’s take a look at 6 of the top reasons why you should be using this marketing strategy.


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May 28, 2016

Social Media Strategy: The 6 Step Plan For Your Non Profit

social media strategy

The number of social media channels is increasing every day and a good social media strategy will always come in handy to help you define ahead of time what channels to target and what to do when you are there.

A strategy allows you to select the tools that will help you successfully accomplish your goals as a non profit.

It’s common to see non profits on social media that continue to remain active on multiple networks their target audience doesn’t visit or posting material that doesn’t interest their audience creating no benefit to the organizations.

Social media without a strategy will definitely invite a social media tragedy. It’s extremely important that any non profit that hopes to succeed in its social media efforts, creates a social media strategy.

This article will help your non profit develop a solid social media strategy. If you already have one, I hope this advice will help you review it so you can make sure it’s up-to-date.

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May 10, 2016

Go Viral! 12 Tips That Get Your Social Media Charity Campaign Get Noticed

social media charity campaign

Every non profit wants to have a successful social media charity campaign.

A campaign that goes viral, places your content (and cause) in front of thousands of people — catapulting your ability to promote your organization and the cause.

Successful viral campaigns take careful planning, research and execution. This explains why some social media campaigns go viral while others don’t.

Want to go viral? Let’s take a look at 12 things that you can do to give your social media charity campaigns the best chance of going viral.


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May 02, 2015

Pinterest for Business: Your Guide to Getting Started

Pinterest is a unique social media network. While the network has been around for a while now, many businesses were unsure of how to use it as part of their social media marketing strategy.

However, that has changed. More and more businesses are jumping on board to make use of Pinterest for business. It’s a very visual medium and is becoming well known for driving clicks to websites and leading to purchases. So isn’t it time you added it to your marketing mix too? Read more »

Oct 22, 2014

How To: Create Buyer Personas For Social Media Marketing

buyer persona

Developing buyer personas is a key aspect of good social media marketing. As you already know, marketing on social platforms is all about developing real relationships with real people. The problem is, this sometimes becomes hard when you can’t really visualise your customer as an actual person.

Buyer Personas (1)

You think of them as a bunch of people who are interested in your business. But, you don’t actually think of what they’re like as people, what their likes and dislikes are, what makes them tick. This is why today I want to discuss creating buyer personas and how to factor them into your social media marketing plan.

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