Tag Archives: social media tip

Sep 13, 2016

Instagram for B2B: Inspiration from 8 Real Brands (+ 8 Tips)

Instagram for B2B

Most companies tend to give Instagram for B2B a back seat assuming that it’s more useful to B2C companies. However, B2B companies that have embraced Instagram have seen great success in telling their story and engaging with their audience through visual and audio-visual content.

Instagram’s engagement has been growing steadily and is poised to beat Twitter. The platform is therefore becoming more and more important for B2B companies.

If you’re unsure about how viable Instagram for B2B is, here’s some inspiration from 8 B2B brands rocking at Instagram marketing. 

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Jul 23, 2016

15 Brands That Are Doing B2B Social Media Right

B2B social media

B2B social media has become an important tool for B2B companies when it comes to marketing, brand awareness, product/service promotion and customer support.

Twitter, Facebook, Instagram, LinkedIn, Youtube, to mention but a few are popular B2B social media marketing platforms.

A good number of B2B companies have mastered the art of B2B social media. If you’re just starting out or trying to find ways to improve your social media marketing, here are a few good examples that you can draw inspiration from.

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Jul 09, 2016

6 Reasons B2B Social Media Marketing is Important (And Works!)

B2B Social Media Marketing

B2B social media marketing is an area that has been ignored by many companies who believe that it works for B2C companies only.

What most businesses don’t know is that B2B social media marketing helps in building a brand following and can assist in lead generation as well.

B2B customers take longer to make a purchase and will more likely require lots of information, nurturing, support and trust-factors to encourage them to make a purchase.

Social media then becomes a good avenue to reach out to such customers because it helps the companies to prove their credibility, build a reputation and acquire and retain customers by fostering a continued relationship instead of one-off transactions as is with other channels.

The list of benefits that companies get from B2B social media marketing are continuously increasing. Let’s take a look at 6 of the top reasons why you should be using this marketing strategy.

 

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Jul 05, 2016

Social Media Advertising: The Basics

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Social media advertising has opened up new ways of reaching out to customers on social media.

With social media advertising you’re able to engage consumers right where they hang out — and you don’t need a ginormous marketing budget either.

According to current statistics, an average consumer spends more than six hours online daily on social media. It therefore, makes so much sense to reach out to your consumers where they’re spending most of their time, which is on social media.

To help you make use of this new opportunity, here’s my beginner’s guide to social media advertising.

social media advertising

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May 31, 2016

Social Media For Non Profits: Which Channels Are Worth Your Time?

By now you’re aware of the importance of social media for non profits. You’re also aware of the tons of channels at your disposal.

With so many social media platforms to choose from, you might find yourself a little confused on where to be and where not to be.

Effective social media for non profits is more than just creating a Facebook or Twitter account and expecting to succeed at it. You need to first understand which platforms work best for your organization and where your target audience spends most of their time.

So how do you choose the best social media channels for your non profits? Here are some pointers:

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May 28, 2016

Social Media Strategy: The 6 Step Plan For Your Non Profit

social media strategy

The number of social media channels is increasing every day and a good social media strategy will always come in handy to help you define ahead of time what channels to target and what to do when you are there.

A strategy allows you to select the tools that will help you successfully accomplish your goals as a non profit.

It’s common to see non profits on social media that continue to remain active on multiple networks their target audience doesn’t visit or posting material that doesn’t interest their audience creating no benefit to the organizations.

Social media without a strategy will definitely invite a social media tragedy. It’s extremely important that any non profit that hopes to succeed in its social media efforts, creates a social media strategy.

This article will help your non profit develop a solid social media strategy. If you already have one, I hope this advice will help you review it so you can make sure it’s up-to-date.

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May 17, 2016

Does your Nonprofit Need a Social Media Brand Ambassador?

social media brand ambassador

Some call them brand ambassadors while others refer to them as influencers, but no matter the term, a social media brand ambassador is an integral part of a nonprofit’s marketing strategy.

Why? Because most nonprofit organizations usually don’t have large budgets to run a huge marketing campaign. Getting some help to push your message out is always welcome.

 social media brand ambassador

A social media brand ambassador can help your charity reach a wider audience through their networks without necessarily having to spend huge amounts of money.

Let’s take a look at what a social media ambassador is and why your charity needs one.

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May 14, 2016

How to Measure your Charity’s Social Media ROI

socialmediaroi

So you’re putting all this effort into your social media marketing but what are you actually getting out of it? What is your social media ROI (Return on Investment)?

To be honest, the idea of measuring social media ROI can seem scary for any organization, charities included. This is because social media isn’t really directly quantifiable in monetary terms as with other marketing efforts such as advertising, direct sales and so on.

Social media ROI translates to what you get back from the effort, time and resources you set aside for social media marketing.

The biggest challenge involved in measuring social media ROI  for charities is proving to your donors and financial supporters that they’re getting the most out of their investment in your organization.

So, if you haven’t already done so, it’s important to have a strategy in place to measure your social media ROI effectively.

In this blog post, I’ll share tools and tips that your non profit can use to measure the ROI of its social media efforts.

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Apr 20, 2016

25 Social Good Hashtags For Your Next Non Profit Campaign

Social good hashtags are gaining more popularity on social media. Charities and non profits that are using such hashtags are able to communicate much better with their audiences.

It may have started on Twitter, but more and more social networking sites such as Facebook, Instagram, Google+ and Pinterest have embraced the use of the hashtags.

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Jan 07, 2016

How To Setup a LinkedIn Company Page For Your Business: 6 Simple Steps

Is a LinkedIn company page important?

This is a very common question and the right answer is.. YES!

In fact, a LinkedIn page is no longer just a “nice to have”. It’s a must have! As a business if you’re not leveraging LinkedIn marketing for your business, your prospects will probably wonder why. If I were you – I’d be a bit worried about coming across unprofessional or a company that is out of touch.

In 2015, a LinkedIn company page is a necessity for a business.

A Company page is a great way of promoting your business to people who are more likely to be interested in what you are offering. If you are also interested in finding top talent, a Company page will definitely come in handy.

A well done LinkedIn Company page helps to improve your company’s online brand, giving potential customers and business partners a chance to know who you are and to establish your authority in your industry. Read more »