Most companies tend to give Instagram for B2B a back seat assuming that it’s more useful to B2C companies. However, B2B companies that have embraced Instagram have seen great success in telling their story and engaging with their audience through visual and audio-visual content.
Instagram’s engagement has been growing steadily and is poised to beat Twitter. The platform is therefore becoming more and more important for B2B companies.
If you’re unsure about how viable Instagram for B2B is, here’s some inspiration from 8 B2B brands rocking at Instagram marketing.