Developing buyer personas is a key aspect of good social media marketing. As you already know, marketing on social platforms is all about developing real relationships with real people. The problem is, this sometimes becomes hard when you can’t really visualise your customer as an actual person.
You think of them as a bunch of people who are interested in your business. But, you don’t actually think of what they’re like as people, what their likes and dislikes are, what makes them tick. This is why today I want to discuss creating buyer personas and how to factor them into your social media marketing plan.