Marketing your business on Twitter is one of the best strategies that you can settle on because if done well, this popular social media channel will help create important leads for your business. Twitter marketing success largely lies on reaching a wider audience and there’s no better way of doing that than using the right Twitter hashtags.
The more your audience engages with you on Twitter, the higher your chances of building relationships that could may lead to a prospect customer or better still a business transaction.
For people to engage with your content, they have to find it first. More and more people are using relevant Twitter hashtags to search for content. For instance, if someone wants to find information regarding entrepreneurs success in business they are more likely to search for #entrepreneurs as opposed to ‘entrepreneurs’. Yes, that’s how important Twitter hashtags are.
Studies have shown that tweets with hashtags receive 2 times more engagement than those without hashtags. Knowing what hashtags are, how they work and when to use them is key in achieving your business goals.
Here are a few best practices to help you make the best use of Twitter hashtags.