7 Simple Ways to Write Irresistible Blog Headlines
Are you looking to get more people reading your blog posts?
Would you like to see 7 EASY quick tips that practically guarantee to get you more eyeballs on your blog?
You have a few precious seconds to convince visitors to read your blog. Your headline must capture their attention or they’ll hit that back arrow button before they every see the rest of your well written article.
If you do not know how to write compelling blog headlines, you can learn. There are varied opinions as to how the process of writing blog headlines work. Some people write blog headlines first and then the blog posts or articles. Many bloggers need to work on the blog itself to make compelling blog headlines emerge. There is no required method for writing awarding winning blog headlines. You’ll find what works for you.
One of the most common mistakes people make is giving up. They cannot come up with compelling blog headlines so they don’t write a blog at all. Or they write a generic headline that doesn’t compel a reader to continue on. Don’t let that happen to you. Can’t think of a great blog headline? No problem. Write the content of your blog and there’s a good chance your creative juices will start flowing and you’ll think of an awesome blog headline.
Tips To Write Award Winning Blog Headlines
1. The “How To . . .”
This is a common headline and it can be very effective. If you use a “How To” headline, be sure to give readers what they want – how to do something. Think about how successful the “How To” books for Dummies are. “How to Win Friends and Influence People” was written by Dale Carnegie in 1936 and it’s still one of the best selling books of all time. Here’s some examples:
- How to Get Fit in 30 Days
- How to Write a Resume
- How to Get Super Rich Making Money Working From Home
Using a “How To” headline is a proven successful, eye-catching headline. Just be sure the subject of your blog post or article outlines “how to do” whatever it is you’re writing about.
2. The Number Strategy
I like to use what I call a number strategy when writing compelling blog headlines. Have you heard of “50 Shades of Gray?” There are many successful books, blogs and articles using the number strategy for titles or headlines. I generally use 3, 5, 7 or 10.
- 3 Tips to a Better Swing (a blog post about golf instruction)
- 5 Ways to Eliminate Stress
- 7 Tips for Public Speaking
- 10 Things You Must Know About . . .
3. Testimonials work
Every day, people are bombarded with solicitations. They are skeptical about products and services – we all are. We’re suspicious about some new product or service that comes with promises. To overcome this skepticism, a testimonial creates trust. Use testimonials create award winning blog headlines.
A testimonial points out benefits from a third person point of view. It removes the “selling” technique and people are more likely to believe something they read from someone who bought your product or service.
Next time you’re watching TV, watch the commercials. Drug companies are notorious for using testimonials. You see an older woman who can’t play with her grandkids. Then she takes the magic pill and she’s playing softball with them.
Companies that sell weight loss products realize the advantages of using celebrities in commercials. Celebrities are paid big bucks to talk about weight loss products and show off before and after photos (Kirstie Alley, Jessica Simpson, Dan Marino).
Use the most powerful sentence in the testimonial to create a compelling blog headline, followed by the rest of the testimonial in the first paragraph of your blog post.
“ABC Water Showed Me Harmful Chemicals In My Tap Water”
Because of them, I was convinced that buying a water softening system . . .
“Elle Management Company Saved Me Time and Money”
When I leased my properties on my own, I spent a lot of time finding tenants …
“I Got a Text with a Photograph of the Service Repair Guy!”
As a single mom, I was afraid to have a strange service man . . .
There are FTC guidelines about testimonials. It’s a good idea to know the laws about using endorsements and testimonials.
Testimonials provide an opportunity to brag, without bragging. Instead of a bullet point list of features, a testimonial can create a real life experience of the benefits of a product or service.
4. Sell Benefits
When you have a great benefit, use it as compelling blog headline. People love free stuff, discounts, or something that will make their lives easier.
“When You Buy Kitzu Knife, It’s Guaranteed For Life, You’ll Never Need to Buy Another One.”
“Get Three Months Free with Your Annual Subscription.”
“Everything You Need to Create Your Own Website, Free”
This is one of the easiest ways to create compelling blog headlines, but strangely, the most overlooked. Before you start writing your blog, make a list of all the benefits of the service or product you’re writing about.
5. The Product Launch
Do you have a product or service that is new and improved? Maybe you’ve developed an awesome program that will save time and money.
Write award winning blog headlines by using these words to introduce your product or service:
- “Announcing, the New and Improved . . . “
- “Introducing a Method That Will Save You . . .”
- “At Last, a Proven Technique That Will Increase Your Website Traffic”
- “Finally! A Complete Kit to Write Your Own Will.”
6. Engage Your Audience.
Asking your readers a question makes them want to answer it. Using a question to write an award winning blog headline will hook your readers.
- “Is It Illegal to Claim I Make $25,392 a Day Online?”
- “Can We Really Trust Our President?”
- “Should I Be Reading My Son’s Text Messages?”
People like to be heard and they want to voice their opinions. By asking a question in a blog headline, you are compelling them to answer and they’ll want to read what else you have to say.
7. Curiosity Sparks Interest
We live in a world where reality TV is one of the most popular venues. People are obsessed with celebrities and popular athletes. Using what I call a “teaser” blog headline with a celebrity or popular name will spark an interest in readers. They will read your blog.
- “Does the New Tiger Wood’s Nike Ad Upset You?
- “Trisha Yearwood Lost Over 20 Pounds! How’d She Do It?”
- “Will the Cast of Duck Dynasty Get a Pay Increase?”
Using celebrities and athletes’ names is a great way to write an award winning blog headline.
To sum it up, it takes practice to write compelling blog headlines. But you can do it. The more you write, the better you get. Find what works for you. There are no rules etched in stone, so do whatever works for you.